Podstawy marketingu Field of study: Human Resource Management in Organisation
Programme code: W3-S1ZZ23.2023

Module name: Podstawy marketingu
Module code: W3-ZZ-S1-PM
Programme code: W3-S1ZZ23.2023
Semester:
  • winter semester 2024/2025
  • winter semester 2023/2024
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
Celem modułu jest ukazanie teoretycznych i praktycznych aspektów wdrażania przez organizację koncepcji marketingowej. Studenci zostaną zaznajomieni z tradycyjnym i współczesnym rozumieniem marketingu, wąskim i szerokim ujęciem promocji, komponentami mixu marketingowego oraz zasadami i funkcjami marketingu. W ramach modułu zostanie przedstawiona również holistyczna koncepcja marketingu oraz jego wykorzystanie w różnych dziedzinach ludzkiej działalności (rynek transakcyjny, rynek wewnętrzny i.in.) skutkujące pojawieniem się kolejnych „typów” marketingu (marketing personalny, marketing rekrutacyjny, marketing mobilny, marketing społeczny, ambient marketing, marketing doświadczeń i.in.).
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
dokonuje krytycznej oceny własnych kompetencji w zakresie zarządzania marketingiem; doskonali swoje umiejętności, aktywnie współpracując ze specjalistami z innych dziedzin [K01]
 K01 [3/5] K02 [3/5] K04 [4/5]
potrafi ocenić skuteczność i przydatność narzędzi marketingowych [U01]
 U01 [3/5]
potrafi zaproponować narzędzia w zakresie kształtowania polityki produktu, ceny, promocji i dystrybucji [U02]
 U04 [3/5] U08 [4/5]
posiada wiedzę na temat koncepcji marketingowej [W01]
 W02 [3/5] W07 [4/5] W08 [2/5]
posiada wiedzę na temat zasad i funkcji marketingowych oraz wynikających z nich metod i narzędzi realizacji celów rynkowych organizacji [W02]
 W02 [3/5] W06 [2/5] W07 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [01] 10 Problem-based lecture [b01] 
Lecture-discussion [b02] 
Individual work with a text [f02]  		course work K01 W01 W02
practical classes [02] 20 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Poster presentation [c05] 
Individual work with a text [f02]  		course work K01 U01 U02 W01
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Consulting the schedule [b03] Consulting the curriculum and the organization of classes
getting acquainted with the class schedule, possibly in the presence of the year tutor, in order to optimize participation in classes, including those supplementary to the core subjects listed in the pursued study programme
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Development of a corrective action plan as well as supplementary/corrective tasks [d02] Consulting the results of the verification of learning outcomes
reviewing and selecting tasks and activities enabling the elimination of errors indicated by the academic teacher, their verification or correction resulting in completing the task with at least the minimum passing grade
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)