English for Special Purposes: Module 4 - Business Language 4 Field of study: English Philology
Programme code: W1-S1FA19.2021

is aware of the level of their knowledge and skills and of the need to follow the current information concerning marketing, advertising and public relations in different companies and in different countries and cultures by means of different media. He/ she understands the need for constant professional development and making critical assessments of their competence. [JB-S1-JB4-4_K1]

has the basic skills that allow them to organize their own work and fulfil the projects they have undertaken. He/she can also work in a team. [JB-S1-JB4-4_K2]

understands, analyses and implements the basic elements of marketing mix, marketing strategies, the budget in marketing activity, the plan of marketing activity, and adjust the marketing activity to a given culture. [JB-S1-JB4-4_U1]

searches for, selects and applies the information necessary for devising marketing mix, marketing activity in multicultural context, marketing strategy, the budget in marketing activity, and the plan of the marketing activity; public relations activity (taking into consideration the firm/organization environment), the tools necessary for the functioning of public relations, the actions undertaken in case of crisis; publicity (taking into consideration the tasks and functions of advertising), forms and techniques of advertising, the language of advertising and advertising in the multicultural context. [JB-S1-JB4-4_U2]

has a systematized, basic knowledge in terms of marketing, including marketing mix, marketing in the multicultural context, marketing strategies, the budget in marketing activity, and the plan of marketing activity. [JB-S1-JB4-4_W1]

has a systematized, basic knowledge in regard to public relations, e.g. the key areas of interest and tasks of public relations, the internal and external environment of PR, the tools used in PR, and crisis PR; and advertisement, e.g. the tasks and functions of advertisement, forms and techniques of advertisement, means of advertising, the language of advertising, and advertising in the multicultural context. [JB-S1-JB4-4_W2]

Written or oral test or tests assessing the students’ knowledge of the issues discussed in class and/or the skills they have acquired. They may include various types of tests, written assignments, oral presentations, project work, etc.

Written or oral examination evaluating the students’ knowledge of the issues specified in the syllabus and/or the skills they have acquired. Its format is described in the syllabus.

Practical classes using expository, practical and problem-solving teaching methods. Interactive tasks, combined with discussion and workshop techniques, with considerable involvement on the part of the student, and with either written or oral feedback. The classes involve active training and the use of modern information and multimedia

Work with the obligatory literature, dictionaries, exercises, complementary literature, and Internet sources. Acquirement and reinforcement of the knowledge and skills learnt during the classes. Preparation of oral and written forms (e.g. a project or a presentation).