Basics of psychology (optional courses: Basics of social psycholog or Basics of Internet psychology) Field of study: Creative management in new media
Programme code: W8-S2CM20.2020

Module name: Basics of psychology (optional courses: Basics of social psycholog or Basics of Internet psychology)
Module code: 09-ZN-S2-PGP
Programme code: W8-S2CM20.2020
Semester:
  • winter semester 2022/2023
  • winter semester 2021/2022
Language of instruction: depending on the choice
Form of verification: exam
ECTS credits: 2
Description:
The aim of the course is to prepare the student for teamwork and individual work related to contemporary design graphics. The student has the chance to acquire knowledge that gives the opportunity to work in graphic design studios, advertising and branding agencies, publishing houses, printshops or allowing independent professional and artistic work. The subject develops students' competences in the field of graphic design and advertising communication as well as the practical use of such programs as Photoshop, InDesign etc.
Prerequisites:
Student has to know how to use basic graphic applications.
Key reading:
M. Goux, J. A. Houff : On screen in Time: Transitions in Motion Graphic Design for Film, TV and New Media. 2003. N. Hoechlin: Mastering Business Social Media Marketing Theory & Practice. IP, 2017. D. Kelly: Social Media: strategies to Mastering your brand, Facebook, ,, Twitter and Snapchat. CreateSpace Independent Publishing Platform, 2016.
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student has knowledge about the use of graphics in advertising communication. [PGP_1]
 K_W05 [5/5]
Student knows the support of creative computer programs, as well as the impact of graphics on the development of the brand's own brand awareness. [PGP_2]
 K_W07 [4/5]
Student has the ability to use creative computer programs. [PGP_3]
 K_U06 [5/5]
Student has the ability to combine graphics with multimedia content, and is aware of their own individual skills useful in the profession in the field of graphic composition. [PGP_4]
 K_U07 [4/5]
Student is aware of existing design problems in a social and aesthetic context. [PGP_5]
 K_K06 [4/5]
Student is focused on satisfying the recipients' needs in terms of aesthetic and emotional experiences. [PGP_6]
 K_K05 [3/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Test [PGP_w_1]
Knowledge test in written and graphic form, designed to check theoretical knowledge about design graphics.
 PGP_1 PGP_2
Continuous evaluation [PGP_w_2]
Evaluation of individual stages of computer graphics as a trademark of your multimedia project.
 PGP_3 PGP_4 PGP_5 PGP_6
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
lecture [PGP_fs_1]
Lectures combined with discussion and multimedia presentation.
 15
Analysis of the literature on the subject, analysis of the lecture content, searching for examples in practice, independent implementation of the indicated material sections, including the subject literature.
 15 Test [PGP_w_1]
practical classes [PGP_fs_2]
Practical didactic classes conducted due to their specificity in smaller groups, requiring specialist software available only in computer rooms. Practical tasks - activating method - work in small groups.
 15
Independent implementation of the material batch indicated in the syllabus and analysis of examples selected by the lecturer, repetition and consolidation of knowledge and skills acquired during the course.
 15 Continuous evaluation [PGP_w_2]
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)