English for Special Purposes: Module 4, Business Language 4 Field of study: English Philology
Programme code: 02-S1FA12.2017

He/ she is aware of the level of one’s knowledge and skills and of the need to follow the current information concerning marketing, advertising and public relations in different companies and in different countries and cultures by means of different media. He/ she understands the need of constant professional development and making critical assessments of one’s competence. [JB-S1-JB4-4_K1]

He/ she has the basic skills that allow one to organize one’s own work and fulfill the projects that one has undertaken. He/ she can also work in a team [JB-S1-JB4-4_K2]

He/ she understands, can analyse, and implement the basic elements of marketing mix, marketing strategies, the budget in marketing activity, the plan of marketing activity and adjust the marketing activity to the given culture [JB-S1-JB4-4_U1]

He/she can search for, select, and apply the information necessary for devising marketing mix, marketing activity in multicultural context, marketing strategy, the budget in marketing activity and the plan of the marketing activity; public relations activity (taking into consideration the firm/ organization environment), the tools necessary for the functioning of public relations, the actions undertaken in case of crisis; publicity (taking into consideration the tasks and functions of advertising), forms and techniques of advertising, the language of advertising and advertising in the multicultural context. [JB-S1-JB4-4_U2]

He/ she has a systematized, basic knowledge from the area of marketing: marketing mix, marketing in the multicultural context, marketing strategies, the budget in marketing activity, and the plan of marketing activity [JB-S1-JB4-4_W1]

He/ she has a systematized, basic knowledge from the area of - public relations: the key areas of interest and tasks of public relations, the internal and external environment of PR, the tools used in PR, and crisis PR - advertisement: the tasks and functions of advertisement, forms and techniques of advertisement, means of advertising, the language of advertising, and advertising in the multicultural context [JB-S1-JB4-4_W2]

Systematic written and (or) oral tests of the knowledge and skills learnt during the classes and one’s own work within the scale of grades from 2 to 5

Active participation in individual and(or) group tasks during the classes and during one’s individual work within the scale of grades from 2 to 5

Making a multimedia presentation

The workshops assume a considerable involvement on the part of the student – with elements of discussion and either written or oral feedback. The workshops are conducted in a manner that activates the students (e.g. projects, webquest, and case studies) and with the help of the latest information and multimedia technologies. The workshops involve also tasks that develop the students’ competence in group work and teamwork.

Work with the obligatory literature, dictionary, exercises, complementary literature, and Internet sources. Learning and reinforcement of the knowledge and skills learnt during the classes. Preparation of oral and written forms (e.g. a project or a presentation).