KN: Podstawy zarządzania i marketingu

Module name: KN: Podstawy zarządzania i marketingu
Module code: KN-BiZ-PZM
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The aim of the course is to familiarize students with enterprise management, their own business and its environment. Students acquire knowledge about corporate finances, business ethics and corporate social responsibility.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Is able to independently plan and implement lifelong learning, assesses and supplements knowledge in the field of business and management. [KS01 BiZ]
 KN_NDP_BiZ_K01 [5/5]
Plans and organizes individual and team work related to enterprise management and running one's own business. [U01 BiZ]
 KN_NDP_BiZ_U03 [5/5]
Has advanced knowledge of management and marketing, including their scope, stages and goals. [W01 BiZ]
 KN_NDP_BiZ_W02 [5/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
practical classes [KN-BiZ-PZM_C] 15 Activating method – discussion / debate [b04] 
Screen presentation [c07] 
Working with a computer [d01] 
Working with a programmed textbook [d02] 
Working with another teaching tool [d03] 
Reconstruction / reproduction [d04] 
Production exercise – workshop [e02] 
Simulation [e07]  		course work KS01 BiZ U01 BiZ W01 BiZ
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Consulting the schedule [b03] Consulting the curriculum and the organization of classes
getting acquainted with the class schedule, possibly in the presence of the year tutor, in order to optimize participation in classes, including those supplementary to the core subjects listed in the pursued study programme
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)