Persuasive communication Field of study: Media Cultures
Programme code: W1-S1KM19.2024

Module name: Persuasive communication
Module code: W1-KM-S1-KPK02
Programme code: W1-S1KM19.2024
Semester: summer semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The aim of the module is to build students' awareness of the persuasive nature of communication and equip them with the ability to recognise the complexity and multifaceted nature of persuasion in communication at different levels of communication. Within the framework of the module, students will study and interpret persuasive messages which vary in terms of the nature of the sender's intentions (communication action aimed at agreement and coordination vs. strategic action aimed at gaining benefits), the matter of signs (verbal, visual, auditory etc. as well as multi-media and transmedia), the intended effects (immediate or long-term), the scale of influence (narrow or wide), etc, while also practising the ability to first recognise and then create relativised persuasive messages.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
is aware of the opportunities and threats for human beings in today's modern, mediatised world, distinguishing information from persuasion, fact from opinion, perceiving and analysing the contexts necessary for interpreting communication behaviour [K_01]
 W1-M01SN_K04 [4/5]
is able to recognise different types of persuasive behaviour at different levels of communication; is able to analyse and interpret them critically using the methods he/she has learnt; is able to identify their meanings and reconstruct and discuss their social impact and place in contemporary culture [U_01]
 W1-M01SN_U05 [4/5]
knows how to prepare and present various forms of persuasive oral and written speeches [U_02]
 W1-M01SN_U08 [3/5] W1-M01SN_U09 [3/5]
knows and understands the basic methods of analysing and interpreting persuasive messages in communication [W_01]
 W1-M01SN_W05 [4/5]
is aware of the complex nature of the language of persuasion; is aware of its complexity and the historical variability of its mechanisms [W_02]
 W1-M01SN_W07 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KM-K] 30 Activating method – educational games [b03] 
Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Individual work with a text [f02]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)