Optional Module (IV) Field of study: Tourism
Programme code: W2-S2TR19.2023

Module name: Optional Module (IV)
Module code: W2-TR-S2-045
Programme code: W2-S2TR19.2023
Semester:
  • summer semester 2025/2026
  • summer semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
Optional module IV, focused on the topic of "management and marketing in tourism". Its main purpose is to equip students with knowledge of the prevailing concepts of tourism business management. The module's program is designed to develop students' ability to choose the right management strategy for a tourism entity, which is crucial for effective operation in the dynamically changing environment of the tourism industry. Students are exposed to a wide range of topics, from tourism marketing, tourist motivations, tourism market segmentation, niche tourism, to the quality of tourism services and the application of modern technology in tourism. The module also emphasizes understanding the impact of external factors on tourism, such as politics, economics, the environment, society and culture, and the future of tourism as an industry.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Knows and understands the principles of creating and developing forms of entrepreneurship in tourism, including business models and marketing strategies. [W2-TR-S2-045 _1]
 W05 [5/5]
Has critical thinking and argumentation skills, capable of an innovative approach to solving problems and performing tasks in the tourism industry, using both traditional and modern sources of information. [W2-TR-S2-045 _2]
 U01 [4/5]
Has the ability to substantively argue, synthesize and evaluate, using his own and other authors' interdisciplinary views [W2-TR-S2-045 _3]
 K01 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [W2-TR-S2-045_fs_1] 30 Monographic lecture [a02]  course work W2-TR-S2-045 _1 W2-TR-S2-045 _2 W2-TR-S2-045 _3
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)