Mass Communication Field of study: Cultural Studies
Programme code: W1-N1KU19.2023

Module name: Mass Communication
Module code: W1-KU-N1-KM02
Programme code: W1-N1KU19.2023
Semester:
  • summer semester 2024/2025
  • summer semester 2023/2024
Language of instruction: depending on the choice
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The aim of the module is to introduce you to selected issues and major areas of research in contemporary mass communication theory. The student becomes familiar with issues related to interdisciplinary research on mass communication, including the historical, technical, social and institutional conditions of media transformation and the emergence of a global media culture, the history of mass communication of the classical mass media era and electronic media, and deepens their understanding of communicological terminology in the context of transformations of means, forms, channels and modes of communication.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
participates intensively and consciously in various forms of cultural life, also through the media, is aware of the value of the cultural life of the region, the country, Europe and the world [K_01]
 W1-K01SN_K03 [4/5]
is able to search for and select the necessary information on mass communication from various sources, and to analyse, interpret, evaluate and use it [U_01]
 W1-K01SN_U01 [4/5]
is able to formulate research questions in the field of mass communication and carry out analysis of selected problems, is able to select methods and analytical tools for the material studied, is able to develop research results and present them in a debate, in the form of a paper or publication [U_02]
 W1-K01SN_U02 [4/5]
is able to interact and work in a group, taking on various roles within it [U_03]
 W1-K01SN_U12 [4/5]
has a structured knowledge, leading to specialisation, of the theories and methodologies of mass communication [W_01]
 W1-K01SN_W02 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KU-K] 20 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07] 
Individual work with a text [f02]  		course work K_01 U_01 U_02 U_03 W_01
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)