Media Analysis Field of study: Cultural Studies
Programme code: W1-S2KU19.2023

Module name: Media Analysis
Module code: W1-KU-S2-APM02
Programme code: W1-S2KU19.2023
Semester:
  • summer semester 2024/2025
  • summer semester 2023/2024
Language of instruction: depending on the choice
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The aim of the module is to deepen your knowledge of the development of visual and audiovisual media, with a focus on new media in terms of their audiovisual and multimedia aspects. The student will understand and analyse the diverse narrative strategies, both broadcasting and reception, characteristic of media of different eras and different models of the communication process.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
using the scientific knowledge he has acquired and the skills he has developed in analysing media messages, is able to form critical opinions about them, to express them in discussion and debate, and to present them in various forms and through various media [K_01]
 W1-K02SN_K04 [4/5]
has the ability to discuss audiovisual, mass and new media communication in a logical, coherent and substantive manner [U_01]
 W1-K02SN_U06 [4/5]
analyses and interprets new media objects and socio-cultural phenomena related to electronic media, uses specialised terminology efficiently and with understanding [U_02]
 W1-K02SN_U11 [5/5]
has in-depth detailed knowledge of audiovisual, mass and new media communication [W_01]
 W1-K02SN_W01 [5/5]
has detailed knowledge of contemporary developments, centres and schools of research in the field of reflection on audiovisual and new media communication, especially the evolution of the iconosphere and socio-cultural problems associated with the development of media and multimedia [W_02]
 W1-K02SN_W03 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KU-K] 30 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Video show [c02]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)