Linguistic and Visual Strategies in Communication (compulsory diploma module) Field of study: Cultural Studies
Programme code: W1-S2KU19.2023

Module name: Linguistic and Visual Strategies in Communication (compulsory diploma module)
Module code: W1-KU-S2-SWiJwK02
Programme code: W1-S2KU19.2023
Semester:
  • summer semester 2024/2025
  • summer semester 2023/2024
Language of instruction: depending on the choice
Form of verification: exam
ECTS credits: 5
Purpose and description of the content of education:
The aim of the module is to expand your knowledge of rhetoric and new rhetoric. As part of the module, the student analyses different types of argumentation, learns about the means of persuasion and how they are used in advertising, politics, propaganda, and interpersonal communication. He or she is able to apply measures to guide human attitudes or behaviour.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
uses acquired linguistic, pragmatic and discursive competences in real life situations (self-presentation in job interviews, negotiations, public speaking); distinguishes information from persuasion and manipulation, distinguishes facts from opinions, evaluates the strategies used [K_01]
 W1-K02SN_K04 [4/5]
has research skills and is able to analyse and interpret public speaking and negotiation, including the use of persuasion and manipulation; is able to analyse the use of manipulation, defend against it and use appropriate communication strategies [U_01]
 W1-K02SN_U02 [4/5]
independently prepares self-presentation, public speaking, negotiation and spokesperson speeches and presents them in class [U_02]
 W1-K02SN_U09 [5/5]
knows the principles of public speaking and negotiation; has knowledge of the cultural specifics of negotiating with other nationalities and has a structured, in-depth knowledge of ancient and new rhetoric; is familiar with contemporary scientific literature on the concepts of strategy, argumentation, persuasion, manipulation [W_01]
 W1-K02SN_W01 [5/5] W1-K02SN_W09 [5/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KU-K] 30 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07] 
Working with another teaching tool [d03]  		exam K_01 U_01 U_02
lecture [W1-KU-W] 15 Problem-based lecture [b01] 
Lecture-discussion [b02]  		exam W_01
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)