Public Relations (Social Sciences Module) Field of study: Cultural Studies
Programme code: W1-S2KU19.2023

Module name: Public Relations (Social Sciences Module)
Module code: W1-KU-S2-PR01
Programme code: W1-S2KU19.2023
Semester:
  • winter semester 2024/2025
  • winter semester 2023/2024
Language of instruction: depending on the choice
Form of verification: exam
ECTS credits: 4
Purpose and description of the content of education:
The aim of the module is to introduce the student to the field of Public Relations: the concepts of PR, the philosophy of PR and its functions, and the psychosocial foundations of PR. As part of the module, the student acquires skills in analysing techniques of exerting influence, and learns about practices derived from the application of persuasion theory. You also learn about PR activities in public institutions and non-governmental organisations and about ethical principles in public relations.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
correctly identifies and resolves professional dilemmas, including perceiving and analysing the contexts necessary for interpreting public relations behaviour [K_01]
 W1-K02SN_K01 [4/5]
is able to analyse the use of non-verbal communication in political, public and private speeches in the field of public relations, applying original approaches, taking into account new developments in the humanities [U_01]
 W1-K02SN_U11 [5/5]
has in-depth research skills covering various forms of Public Relations in social communication; selects methods and tools for a specific form of mass, interpersonal, political, public, private and intercultural communication research; develops and presents research results [U_02]
 W1-K02SN_U02 [3/5]
has a structured and in-depth knowledge of public relations; is able to identify and define the key categories and phenomena in this area [W_01]
 W1-K02SN_W01 [5/5]
has an in-depth knowledge of communication change processes related to selected structures, institutions and social ties and their impact on the choice of behaviour in the sphere of Public Relations communication practices; is aware of the correlation of these changes with technological developments in the field of Public Relations [W_02]
 W1-K02SN_W06 [4/5] W1-K02SN_W09 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KU-K] 30 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07]  		exam K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Undertaking, on one’s own initiative and individually, activities aimed at expanding the scope or depth of the teaching content, also beyond the walls of the University [e01] Activities complementary to the classes
a set of activities undertaken independently and on the student's own initiative, aimed at expanding the depth and scope of knowledge and skills, their revision and repetition, retention or verification, also activities carried outside the university, e.g., in a culture promoting or educational institution, a laboratory, in the open air, etc.; also self-education
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)