Art Marketing and Copyright Law Field of study: Music Education
Programme code: W6-S1EM19.2023

Module name: Art Marketing and Copyright Law
Module code: W6-EM-S1-MPA
Programme code: W6-S1EM19.2023
Semester:
  • summer semester 2026/2027
  • summer semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 1
Purpose and description of the content of education:
Moduł Marketing sztuki z elementami prawa autorskiego ma na celu zapoznanie studenta z wiedzą dotyczącą rynku kultury, w tym zachowaniami nabywców dóbr i usług kultury, działaniami promocyjnych i marketingowymi animatorów kultury, zasadami związanymi z opracowywaniem strategii marketingowych w zakresie różnorodnych projektów artystycznych oraz głównymi zagadnienia w obszarze prawa autorskiego.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Charakteryzuje i definiuje rynek kultury i jego specyfikę, charakteryzuje orientację marketingową w sferze kultury oraz informacje marketingowe w instytucjach kultury, definiuje istotę ochrony własności intelektualnej i zna zasady prawa autorskiego [W6-EM-S1-MPA_1]
 W6-EM-S1-W07 [1/5]
Charakteryzuje i opisuje mechanizmy zachowań nabywców dóbr i usług kultury [W6-EM-S1-MPA_2]
 W6-EM-S1-W07 [1/5]
Określa rolę twórców i artystów w kształtowaniu zachowań konsumentów dóbr i usług kultury. [W6-EM-S1-MPA_3]
 W6-EM-S1-W07 [1/5] W6-EM-S1-K04 [1/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [W6-EM-S1-MPA_fs2] 15 Formal lecture/ course-related lecture [a01] 
Description [a03] 
Screen presentation [c07]  		course work W6-EM-S1-MPA_1 W6-EM-S1-MPA_2 W6-EM-S1-MPA_3
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)