Internet marketing Field of study: Information Architecture
Programme code: W1-S1AI19.2023

Module name: Internet marketing
Module code: W1-AI-S1-MI06
Programme code: W1-S1AI19.2023
Semester:
  • summer semester 2026/2027
  • summer semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
As part of the module, students will expand their knowledge of marketing and gain practical skills in using the Internet for marketing purposes. They will master the basics of e-marketing, learn effective and efficient methods of using the latest trends in Internet marketing and the specifics of consumer behavior online. They will gain the ability to plan an effective promotional campaign on the Internet.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
The student knows the ethical and legal aspects of the use of Internet marketing. [MI06_1]
 K_K04 [3/5]
The student is able to use the online environment to build relationships with various stakeholder groups. [MI06_2]
 K_K02 [4/5]
The student is able to apply Internet marketing tools (including email marketing, content marketing, audio marketing, video marketing, micro-learning, social selling) and adjust them to the business model implemented in the organization. [MI06_3]
 K_U03 [5/5]
The student is able to independently and as a team develop and implement a strategy for an advertising campaign on the Internet. He is able to use the latest tools to analyze the customer profile and evaluate the effectiveness of the actions taken. Is able to integrate activities in the Internet sphere with traditional forms of marketing. [MI06_4]
 K_U09 [5/5] K_U12 [5/5]
The student has knowledge of Internet marketing, knows the latest trends in this area, can list and describe the tools of Internet marketing. [MI06_5]
 K_W07 [4/5] K_W09 [5/5]
The student has an in-depth knowledge of the specifics of the activities of the modern consumer on the Internet, is able to explain the processes of consumer decision-making and identify ways to influence the customer. [MI06_6]
 K_W08 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [MI06_fs_1] 30 Activating methods: a case study [b07] 
Working with a computer [d01] 
Creation/production – creative workshop [e03]  		course work MI06_1 MI06_2 MI06_3 MI06_4 MI06_5 MI06_6
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)