Website optimization Field of study: Information Architecture
Programme code: W1-S1AI19.2023

Module name: Website optimization
Module code: W1-AI-S1-OSI05
Programme code: W1-S1AI19.2023
Semester:
  • winter semester 2026/2027
  • winter semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
In the module, students learn the principles of search engines and page indexing. They learn how to optimize websites, including the principles of keyword selection, content and other elements that affect the performance and visibility of websites in search engines. They learn about tools that support website positioning, including tools for monitoring website popularity and Google tools, and learn how to conduct an SEO audit.
List of modules that must be completed before starting this module (if necessary): Content management systems [W1-AI-S1-SZT04]
Website development [W1-AI-S1-TS03]
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
The student uses webmaster tools including Google Search Console and Google Analytics to optimize a website. Can monitor the popularity of websites. [OSI05_1]
 K_U05 [5/5] K_K02 [3/5]
The student is able to design a website for search engines, select keywords, content, graphics, scripts and styles used on the website. [OSI05_2]
 K_W05 [3/5] K_U02 [4/5]
The student is able to conduct an SEO audit and plan a strategy for optimizing a website according to its purpose. [OSI05_3]
 K_U08 [5/5]
The student knows the principles of website optimization. He or she knows how search engines work and what factors affect a high position in search results. [OSI05_4]
 K_W04 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [OSI05_fs_1] 30 Activating methods: a case study [b07] 
Working with a computer [d01] 
Conceptual work [f03]  		course work OSI05_1 OSI05_2 OSI05_3 OSI05_4
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)