E-commerce Field of study: Information Architecture
Programme code: W1-S1AI19.2023

Module name: E-commerce
Module code: W1-AI-S1-HE05
Programme code: W1-S1AI19.2023
Semester:
  • winter semester 2026/2027
  • winter semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The module imparts knowledge and skills in conducting commerce on the Internet, including legal regulations, advantages and disadvantages of this form of sales, and the situation of the e-commerce market in Poland and around the world. Students also learn how e-commerce business is planned, what elements are taken into account in this process and how the effectiveness of the actions taken is measured. The course also discusses the principles of usability and UX in e-commerce with a special focus on the online store.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
The student knows the principles, including legal issues related to entrepreneurship, with particular emphasis on e-commerce. He knows the situation of the Internet sales market and models of e-commerce operation in Poland and the world. [HE05_1]
 K_W09 [4/5]
The student is able to plan an e-commerce business strategy and the choice of a business model, taking into account, among other things, knowledge of pre-business, market research, analysis of consumer behavior, or measurement of effectiveness. [HE05_2]
 K_U03 [2/5] K_U08 [4/5]
The student is familiar with the principles of usability and UX in e-commerce and is able to use them to properly configure an online store and its sales processes. [HE05_3]
 K_W04 [3/5] K_U02 [2/5] K_U05 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [HE05_fs_1] 30 Activating methods: a case study [b07] 
Demonstration-imitation [c06]  		course work HE05_1 HE05_2 HE05_3
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)