Marketing in Culture Field of study: Ethnology and Cultural Anthropology
Programme code: W6-S1AK19.2023

Module name: Marketing in Culture
Module code: W6-AK-S1-MKN
Programme code: W6-S1AK19.2023
Semester:
  • winter semester 2025/2026
  • winter semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The module will present the issues of marketing in the sphere of culture: the use of marketing principles in the activities of public, private and non-governmental cultural organizations. Marketing is treated here as a discipline covering the activities undertaken by these organizations to attract customers and maintain relationships with them. Basic marketing concepts, segmentation of buyers of cultural goods and services, as well as public relations in culture will be presented.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
jest gotów do myślenia i działania w sposób przedsiębiorczy w zakresie działalności publicznych, prywatnych oraz pozarządowych organizacji kultury [_K_1]
 K_K03 [5/5]
potrafi pracować indywidualnie i zespołowo w zespołach interdycyplinarnych [_U_1]
 K_U07 [4/5]
zna i rozumie podstawowe reguły marketingu w sferze kultury [_W_1]
 K_W12 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [_fs_1] 15 Lecture-discussion [b02] 
SWOT analysis [b10] 
Conceptual work [f03]  		course work _K_1 _U_1 _W_1
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)