Technology in social media Field of study: Creative management in new media
Programme code: W8-S2CM20.2022

Module name: Technology in social media
Module code: W8-ZN-S2-TMS
Programme code: W8-S2CM20.2022
Semester:
  • winter semester 2025/2026
  • winter semester 2024/2025
  • winter semester 2023/2024
Language of instruction: English
Form of verification: exam
ECTS credits: 2
Description:
The aim of the course is to provide students with knowledge in the field of network technologies, taking into account the characteristics of the Internet as a global computer network, IP addresses and dns. Ports, services such as tcp / ip, ssl, construction of local, wired and wireless networks will be discussed. Students will also learn the types and roles of web servers, ftp, mail, protocols used to send content (http, html, mail), as well as issues in the field of computer network security. The next part of the course will present the conditions for publishing multimedia content - image, music, video, as well as formats of multimedia audio / video files, conversion tools, format changes, and types of multimedia. The student learns about devices for creating content and browsing content, broken down by access through a browser or dedicated applications. He will also learn about basic technologies such as HTML, CSS, JS / jquery / JSON / AJAX, Php, SQL / mysql / postgreSQL. The classes will present the most popular social media (examples of good / bad practices, usability, effectiveness, security): Facebook, Whatsapp, tumblr, Instagram, Twitter, snapchat, Youtube / vimeo, Linkedin, Flickr.
Prerequisites:
Student has to have basic skills in working with applications for social media.
Key reading:
A.Macarthy: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! CreateSpace Independent Publishing Platform, 2018. S. Sparrow: Social Media Marketing for Business 2019: Facebook, Instagram, YouTube, Twitter, Snapchat Secret Strategies to build up Your Personal Brand. Independently published,2019.
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student has a basic knowledge of information technology in social media. [TMS_1]
 K_W10 [5/5]
Student acquires knowledge about the technical aspects of publishing and viewing content. [TMS_2]
 K_W12 [4/5]
Student has the ability to freely use information technology in the field of social media. [TMS_3]
 K_U12 [4/5]
Student can create files and formats necessary to place on the Internet. [TMS_4]
 K_U10 [5/5]
Student has communication skills. [TMS_5]
 K_K09 [3/5]
Student has the competence to consciously use contacts and relationships to publish content on the Internet. [TMS_6]
 K_K12 [4/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Test [TMS_w_1]
Written exam in the form of a test with closed questions.
 TMS_1 TMS_2
Continuous evaluation [TMS_w_2]
The final grade of the module is a weighted average of the individual methods of verification of learning outcomes.
 TMS_3 TMS_4 TMS_5 TMS_6
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
lecture [TMS_fs_1]
Lectures combined with discussion and multimedia presentation.
 15
Analysis of the literature on the subject, analysis of the lecture content, searching for examples in practice, independent implementation of the indicated material sections, including the subject literature.
 15 Test [TMS_w_1]
practical classes [TMS_fs_2]
Workshops - activating method - work in small groups.
 15
Individual preparation for each class, systematization of the material presented during the classes, preparation of projects - also group ones. Independent implementation of the material section indicated in the syllabus and analysis of examples selected by the lecturer, repetition and consolidation of knowledge and skills acquired during the course.
 15 Continuous evaluation [TMS_w_2]
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)