Creative management in new media Programme code: W8-S2CM20.2020

Characteristic of candidates: The course is an offer for people who have a bachelor's or master's (MSc) degree and want to strengthen their competences in the field of communication in social media, as well as expand, organize and consolidate knowledge about new tools and techniques for the use of social media. Target group of the course, type of education or professional interests: a) type of previous education and professional interests: - graduates of journalism, theatre and film arts, marketing, PR, film and television production, photography, - people creating creative network messages and operating in the area of communication in virtual space using audio-visual image, - people who intend to run or already run their own business in the film, television or social media industry. b) country of origin and study conditions - students from Poland and from other countries (European Union and othe countries) - students able to pay for the studies (the payment for one semester is about 2500 Euro) Characteristic of graduates: The aim of the studies is to educate professionals in the field of digital film art, taking into account all aspects of effective communication in virtual space. After graduation, the graduate will be a specialist in visual communication, a specialist in the field of content creation in social networks, an analyst in the field of social media. Regardless of whether the graduate will run his own blog, video blog, profiles in social media, operate an online store, work in a creative agency, e-marketing department or run a company in the media industry - they will understand what is communication using modern means of communication and how to achieve business goals using digital media, as well as how to use the phenomenon of media convergence using a film and television tools. Organization and fields of study: The study program includes 1200 hours of classes included in the study program and 240 hours of workshops conducted by lecturers from abroad, financed from the POWER 3.5 program edition 2018. All subjects have 30 teaching hours, 10 subjects per semester. The number of ECTS points will be varied depending on the student workload within a given semester. The studies will end with the defence of the master's thesis combined with the presentation of the multimedia project implemented as part of the studies. The study program has been designed so that during the 3 semesters of studies, students will prepare and create their own multimedia project, which will be verified in terms of viewership, effectiveness of activities etc. on the fourth semester of study. Then, while defending the master's thesis (we assume that its subject will be related to their media project), they will present the path they have overcome to create this project and implement it for the first semester of their studies. The direction will also be in English. Due to the small number of students enrolled in the group (15 people) and the narrow specialization of the program itself, the course will not have separate specialties. The studies include 1,200 didactic hours in four thematic areas: - artistic and creative area (script writing techniques, animated film, music video, advertising film, television and film genres, new media journalism, film editing, sound production, the basics of cinematography, basics of directing, cooperation with an actor, basics of design graphics, film history and television, music in the film), - social media area (copywriting, social media technology, media project management, new media development directions, self-promotion techniques in social media, content management in social media, social media marketing, social media analysis, e-Commerce), - business area (business plan of the media undertaking, social psychology basics, production team management, conducting business negotiations, multimedia project budget, multimedia art sales techniques, obtaining funds and sponsoring, creative thinking techniques), - legal area (copyright, intellectual property protection in the network, information security management) - film, TV and new media workshops (30h per semester) conducted as part of the study program, - workshops conducted by foreign lecturers (60 hours per semester) as part of the POWER 3.5 program 2018 edition. Possibilities of teaching based on the human resources and facilities: 1. Program of studies (1,200 didactic hours) will be done as it follows: - 75% of didactic hours (900) are going to be done by the lecturers of Krzysztof Kieslowski Film School or other faculties of the University of Silesia in Katowice, - 25% of didactic hours (300) are going to be done by the specialists from multimedia sector, practitioners, YouTubers etc. 2. Krzysztof Kieślowski Film School has got the most modern location and educational equipment which let do the workshops and lectues at the highest level on the location of the School. 3. The educational equipment of Krzysztof Kieślowski Film School consists of new appliances to create content in new media, tv and film realization, directing, cooperation a directors with actors etc. The forecasted employment opportunities and further education of graduates: 1. A graduate of the "Creative management in new media" course can work in: - digital and PR agencies in creating multimedia content, - marketing departments of companies, - television, radio, internet portals or other "traditional" media using the phenomenon of media convergence, - run their own business in a virtual space in creative industries (blogger, YouTuber, etc.). 2. Further education of graduates may take place within the framework of planned e-learning courses, which, however, are a separate educational project.

The procedure for obtaining a master's degree in the course "Creative management in new media" is regulated by the applicable Regulations of studies at the University of Silesia in Katowice. The separate document will define the rules relating to the organization of the process of obtaining a master's degree in art, including: - rules for preparing the diploma thesis and its forms, - the manner of evaluating the dissertation by the promoter and reviewer, - the process of the diploma exam, - the method and criteria for calculating the final grade. In addition, diploma procedures used are part of the Diploma Archive (Order No. 16 of the Rector of the University of Silesia from January 28, 2015 on the introduction and archiving of written diploma theses and ordinance No. 69 of the Rector of the University of Silesia in Katowice of 18 May 2015, amending the ordinance on the procedure of submitting and archiving written diploma theses). During the third semester of the second year of study, students become familiar with the methodology of research in the field of social media, as well as the implementation of projects in the field of social media, which is a good preparation for starting activities related to the preparation of the master's thesis. This process inaugurates the meeting of students with the promoters of magisterial works (beginning of the second year of studies). Promoters present the subject of their seminars. The research areas proposed to students are consistent with the direction of the promoters' own research. After selecting the seminar, the students determine with the promoter the issues, methodology and methods of undertaken research, the method of analysing their results, as well as the principles of writing a dissertation in terms of formal (footnotes, annex, bibliography). The subject of the master's thesis should be convergent with the multimedia project realized by the student as part of the workshops throughout the course of studies. The preparation of the dissertation at the master's level is based on empirical research, which may be casuistic or include a larger research group. The student prepares work during two semesters, using consultations with the supervisor, with whom they determine not only the subject of the thesis, but also the structure of the work, the type of research methods used, and the method of analysing the results of empirical research. It also establishes a reference at work to their own multimedia project, its business and artistic assumptions and the possibilities of personal student development based on this project. In the seminar mode, conclusions from research results as well as activities in a multimedia project of a practical nature are consulted. After completing all subjects included in the curriculum in the course "Creative management in new media", the work promoter's approval (the promoter's signature on the admission of the dissertation), as well as obtaining positive work reviews, the student can take the diploma exam, which processes in accordance with the Diploma Regulations in University of Silesia.

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Studies in the field of "Creative management in new media" are in line with the strategic objectives of the University of Silesia in Katowice, written down in the Development Strategy of the University of Silesia in Katowice for 2012-2020 and with the strategy and mission of Krzysztof Kieślowski Film School called Art-digit-science. These studies are also part of the assumptions of the strategy of the University of Silesia in Katowice for the coming years and the strategy of Krzysztof Kieślowski Film School for 2020-2024. The basic strategic goal is innovative education and a modern didactic offer. In connection with the above, the didactic offer was prepared in the form of the study field: "Creative management in new media", which is corresponding to the market needs in the field of cinematography, television, new media and other production areas taking into account technological and organizational changes taking place in these areas. The studies "Creative management in new media" implement specific operational goals of the above development strategies, including constant adaptation of education programs to the changing needs of the audio-visual market, acquiring for didactic work outstanding artists with transnational achievements and specialists with high professional qualifications, as well as active cooperation of the university with the environment. In the case of Krzysztof Kieślowski Film School, teaching and programming cooperation with potential employers is particularly important, including Polish Television SA, film and cultural institutions, television broadcasters, the Polish Film Institute, the Krakow Film Foundation and public, local and regional entities of an economic and cultural nature. The implementation of strategic goals is aimed at comprehensive preparation of graduates of the course "Creative management in new media" to take effective decisions and actions on the dynamically developing market influenced by new information technologies.