E-Commerce Field of study: Creative management in new media
Programme code: W8-S2CM20.2020

Module name: e-Commerce
Module code: 09-ZN-S2-EC
Programme code: W8-S2CM20.2020
Semester:
  • summer semester 2022/2023
  • summer semester 2021/2022
Language of instruction: depending on the choice
Form of verification: exam
ECTS credits: 2
Description:
The aim of the course is to provide students with the knowledge necessary to build strategies and conduct business activities using ICT solutions, especially the Internet. Classes cover a wide range of issues related to e-Commerce. The program complements knowledge for people who want to improve their professional qualifications in one of the best developing areas of the modern economy. Students acquire skills in the field of proper use of the Internet to manage and conduct business. Classes are carried out as part of project groups. Students prepare presentations of selected issues. Thanks to cooperation with practitioners working in the area of e-Commerce, students broaden the scope of theoretical and practical knowledge, but also contribute to the development of industries in which their future professional life will take place.
Prerequisites:
Student has to be good at communication and have good analitical skills. He should be good in problem solving. Students should know basics of HTML, CMS, PHP, MS Word i MS Excel and Google Analytics.
Key reading:
D. Chaffey: Digital Business and E-Commerce Management. 6 edition Strategy, Implementation and Practice. Pearson, 2015. Ch. Hamilton: Communicating for Results. A Guide for Business and the Professions. Cengage Learning, 2007. I. Dubicka, M. Okeeffe : Market Leader, Business English. Pearson Education, 2016. S. Barnes: E-Commerce and V-Business. Taylor & Francis Ltd, 2007.
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student knows the history and origin of electronic commerce and its importance for the development of the information society in the world. He knows the current shape and directions of e-commerce development. [EC_1]
 K_W04 [4/5]
Student knows IT tools used to present the conclusions and results of research in the field of e-commerce, knows the prospects for the development of electronic economy, the size of the electronic market, principles of e-commerce operations, settlements in the e-economy. [EC_2]
 K_W03 [5/5]
Student is able to apply various methods of electronic settlements. The use of a digital signature, as well as conducting business in electronic form. [EC_3]
 K_U04 [5/5]
Student can demonstrate the ability to propose and use various e-commerce models to conduct business on the Internet, using the tools available on the market to present solutions proposed by him. They can put hypotheses in the field of e-commerce and correctly formulate questions in the survey, so that the hypotheses can be verified. [EC_4]
 K_U03 [4/5]
Student is able to manage teams of people by setting goals, choosing methods and tools for their implementation. Has communication skills, has the competence to efficiently shape the positive relationships of the represented organization with the environment in accordance with ethical and legal standards. [EC_5]
 K_K01 [4/5]
Student is able to work and work in a new "electronic society". He is not familiar with communication and cooperation with other users and enterprises operating on the market in electronic form. [EC_6]
 K_K04 [3/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Test [EC_w_1]
Written and oral exam.
 EC_1 EC_2
Continuous evaluation [EC_w_2]
Verification of knowledge resources, preparation for classes, activities in discussions, data analysis skills, practical skills in preparing documentation, observation of the student's knowledge and skills. The final grade of the module is a weighted average of the individual methods of verification of learning outcomes.
 EC_3 EC_4 EC_5 EC_6
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
lecture [EC_fs_1]
Problem-oriented lecture, activating methods: situational method, didactic discussion (related to the lecture, panel) practical methods: objective exercises. Classes are conducted in a conversational form. During the course, the tutor introduces students to the problem. Verification of knowledge is a test covering issues presented during lectures.
 15
Analysis of the literature on the subject, analysis of the lecture content, searching for examples in practice, independent implementation of the indicated material sections, including the subject literature.
 15 Test [EC_w_1]
practical classes [EC_fs_2]
Presentation of original works prepared by the students.
 15
Individual preparation for each class, systematization of the material presented during classes, preparation of individual projects.
 15 Continuous evaluation [EC_w_2]
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)