Content management in social media Field of study: Creative management in new media
Programme code: W8-S2CM20.2020

Module name: Content management in social media
Module code: 09-ZN-S2-ZTWMS
Programme code: W8-S2CM20.2020
Semester:
  • summer semester 2022/2023
  • summer semester 2021/2022
Language of instruction: depending on the choice
Form of verification: exam
ECTS credits: 2
Description:
The aim of the course is to learn the rules and accepted norms of writing a script, use language, formatting, building scenes, sequences, etc. The ability to select an idea and how to tell it in a formally and substantively correct way is of great importance here. Any audiovisual form, short or long, feature, documentary or animation or in kind; serial, reportage or advertising and social always requires a scenario basis. And as with any of the above-mentioned forms, this scenario may vary and contain details or only general statements. Each audiovisual implementation requires a script preparation. Classes are a combination of theoretical and practical knowledge about the scenario, an example of such a scenario will be shown and discussed on the basis of various forms. The student will have to answer the question, what topic is going to be addressed, who is or will be the recipient of its implementation, how to reach its recipients, whether the chosen topic is worth pursuing and finally whether this material will bring the expected financial results. The student will get acquainted with the screenwriting nomenclature and will be subject to the analysis of films on whether the script was well written according to general rules.
Prerequisites:
Student has to be able to work in digital area of life. He has to be good at planning and work organization.
Key reading:
K. Halvorson: Content Strategy for the Web. New Riders, 2009. M. Casey: The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right. New Riders, 2015. M. D Crepeaux, D. M. Bowie: Letters Never Meant to be Read. Rusty Wheels Media, 2018. R. Rumelt: Good Strategy/Bad Strategy: The difference and why it matters. 2017.
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student has knowledge about the basic processes occurring in content management in social media. [ZTWMS_1]
 K_W03 [5/5]
Student knows the mechanisms and tools to conduct effective management. [ZTWMS_2]
 K_W04 [4/5]
Student defines the goals and scope of social media activities, can use the acquired theoretical knowledge to analyze the processes and phenomena occurring in modern economic processes related to enterprises operating in the virtual space. [ZTWMS_3]
 K_U03 [5/5]
Student is able to prepare a content management model project in the network, is able to choose the appropriate social media to the profile of the company. [ZTWMS_4]
 K_U02 [4/5]
Student is able to manage teams of people, setting goals, choosing methods and tools for their implementation. [ZTWMS_5]
 K_K01 [4/5]
Student has the ability to analyze social phenomena and their impact on management processes. [ZTWMS_6]
 K_K02 [3/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Test [ZTWMS_w_1]
The final grade is influenced by: the degree of knowledge acquisition and the acquisition of skills to use it, active participation in the classroom and the implementation of the project. General knowledge about navigating in the Internet and in social media.
 ZTWMS_1 ZTWMS_2
Continuous evaluation [ZTWMS_w_2]
Classes in a conversational form, and form of problem discussions. The tutor appoints task teams that prepare presentations on specific problems. Next, alternatives to the problem solution are analyzed, the discussion reveals the ability to apply theoretical knowledge for the assessment and selection of the most appropriate solution (resolving the practical problem), after completing the discussion on the topic, the tutor makes a brief summary of the comments of the discussants.
 ZTWMS_3 ZTWMS_4 ZTWMS_5 ZTWMS_6
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
lecture [ZTWMS_fs_1]
Lectures combined with discussion and multimedia presentation. Analysis of the largest social networking sites of the world discussion "for" and "against". Selection by students of one type of social medium and preparation of content management project in social media for credit.
 15
Analysis of the literature on the subject, analysis of the lecture content, searching for examples in practice, independent implementation of the indicated material batches, including the subject literature.
 15 Test [ZTWMS_w_1]
practical classes [ZTWMS_fs_2]
Exercise activating method - work in small groups. The project must meet the following elements: selection of the portal and company for analysis, analysis of the use of the portal by the selected company or for a selected company creation of a strategy using social media.
 15
Individual preparation for each class, systematization of the material presented during classes, preparation of individual projects.
 15 Continuous evaluation [ZTWMS_w_2]
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)