Funds raising and sponsoring Field of study: Creative management in new media
Programme code: W8-S2CM20.2020

Module name: Funds raising and sponsoring
Module code: 09-ZN-S2-PSFIS
Programme code: W8-S2CM20.2020
Semester:
  • winter semester 2022/2023
  • winter semester 2021/2022
Language of instruction: depending on the choice
Form of verification: exam
ECTS credits: 2
Description:
The aim of these classes is to provide knowledge about sources of fundraising broken down into EU, public, private and commercial sources. The student will also learn about the principles of the product placement and city placement cooperation. The student will learn the concept of sponsorship as a form of promotion. The aim will be to provide knowledge on how and which money to obtain, how to properly spend it and how to account for mutual benefits with financing entities.
Prerequisites:
Student has to know the multimedia sector, be entrepreneural and assertive.
Key reading:
S. Cannell, B. Travis: Youtube Secrets: The ultimate guide to growing your fillowing and making money as a video influencer. Sean Cannell& Benji Travis, 2018. T. Pham: The side hustle guide. 2018. B. Kane: One Million Followers: How I Buil a Massive Social Following in 30 Days. BenBella Books, Inc. 2018. J. McDonald: Social Media Marketing Worbook. JM Internet Group 2019.
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student has knowledge of the principles of self-presentation, including freely moves in terms of communication with the client and business negotiations. [PSFIS_1]
 K_W05 [4/5]
Student has knowledge of business analysis. [PSFIS_2]
 K_W06 [5/5]
Student has the ability to communicate, courageously makes decisions, can bear the consequences of transactions. [PSFIS_3]
 K_U07 [5/5]
Student has negotiating skills, has the ability to raise funds, has the ability to freely move in filling basic forms. [PSFIS_4]
 K_U08 [4/5]
Student shows an attitude of co-responsibility for the results worked out together. [PSFIS_5]
 K_K05 [3/5]
Student is aware of the potential consequences of his financial decisions. [PSFIS_6]
 K_K08 [4/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Test [PSFIS_w_1]
Written exam in the scope of presenting specific examples of sources of financing multimedia productions.
 PSFIS_1 PSFIS_2
Continuous evaluation [PSFIS_w_2]
The current evaluation of an individual student's work, which is the average of grades from tasks performed during the exercise, in accordance with the description of the verification method contained in the syllabus. The student will be tested on a specific example. The student will select any person from the group and in the oral form will present his knowledge about negotiating the acquisition of a given financial source. The student will present in the form of a multimedia presentation his sponsorship offer.
 PSFIS_3 PSFIS_4 PSFIS_5 PSFIS_6
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
lecture [PSFIS_fs_1]
Lecture, multimedia presentation, discussion, working on examples.
 15
Analysis of the literature on the subject, analysis of the lecture content, searching for examples in practice, independent implementation of the indicated material sections, including the subject literature.
 15
practical classes [PSFIS_fs_2]
Group work in conducting negotiations and examples of sponsoring packages.
 15
Independent implementation of the material batch indicated in the syllabus and analysis of examples selected by the lecturer, repetition and consolidation of knowledge and skills acquired during the course.
 15
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)