Business plan Field of study: Creative management in new media
Programme code: W8-S2CM20.2020

Module name: Business plan
Module code: 09-ZN-S2-B
Programme code: W8-S2CM20.2020
Semester:
  • winter semester 2021/2022
  • winter semester 2020/2021
Language of instruction: depending on the choice
Form of verification: exam
ECTS credits: 2
Description:
The aim of the subject is to pass down the knowledge and skills in writing business plans for media projects. The subject matter of the classes includes the following thematic areas. In the first part of the course, students will learn to describe the characteristics of a company or entity creating a media venture (vision of the future it is heading for, their company's mission, its strengths, which will become part of their professional CV, contact details of their company and the record of PKD), marketing- mix (what features the products or services should have, how to determine their prices, what the distribution channel will look like, what should be done to promote the company's brand and its products or services), analysis of the company's environment (who the clients are, what are the current competitors, who the suppliers are, what are available substitutes of products or services it intends to sell, what is the marketing mix of competitors, what opportunities and threats result from the demographic situation of the market segment, cultural phenomena, macroeconomic situation, law, available technology). In the second part of the course, students learn to prepare a preparation plan (the goal that they want to achieve after the preparation stage, list of activities and their duration, preparation schedule, budget preparation stage) and action plan (the goal that they want to achieve after one year from the beginning of the action phase , list of activities and their duration, schedule of activities for one year - marketing, sales, service or production activities, as well as development activities.
Prerequisites:
Student has to have basic knoledge on business management and marketing.
Key reading:
H. Shelton: The Secrets to Writing a Successful Business Plan: A Pro Shares a Step-By-Step Guide to Creating a Plan That Gets Results. Summit Valley Press, Rockville 2014 S. Bridge, C., Hegarty: Beyond the Business Plan, 10 Principles for New Venture Explorers. Palgrave Macmillan, Basingstoke 2013.
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student knows the principles of preparing a business plan of undertakings and creating ther own company. They can draw up a business plan document containing all the required elements. [B_1]
 K_W09 [5/5]
Student has knowledge of the preparation of an audiovisual project in the form of a business plan document. [B_2]
 K_W11 [4/5]
Student is able to organize and manage audiovisual, cultural and social projects on their own account. [B_3]
 K_U09 [4/5] K_U13 [4/5]
Student can write a business plan of an audiovisual undertaking and a mass event, containing all the required elements. [B_4]
 K_U11 [5/5] K_U13 [4/5]
Student has the competence to act as a manager within an institution or a business venture. [B_5]
 K_K09 [3/5]
Student has the ability to creatively create economic reality in the form of projects and full identification with the implemented project. [B_6]
 K_K10 [4/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Test [B_w_1]
Student prepares a business plan of the enterprise with the content consistent with the description of the module (business plan of the company, artistic project, etc.).
 B_1 B_2
Continuous evaluation [B_w_2]
Student prepares fragments of the business plan of the enterprise with the content consistent with the subject of particular classes.
 B_3 B_4 B_5 B_6
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
lecture [B_fs_1]
Expository methods (lecture, multimedia presentation) and problem methods (problem and interactive lecture), the use of the Internet.
 15
Analysis of the literature on the subject, analysis of the lecture content, searching for examples in practice, independent implementation of the indicated material batches, including the subject literature.
 15 Test [B_w_1]
practical classes [B_fs_2]
Expository methods (talk, explanations and explanations, multimedia presentations) and problem methods (activating method or situational and didactic game) or task method and analysis of source material, use of the Internet.
 15
Individual preparation for each class, systematization of the material presented during classes, preparation of projects - also group ones. Independent implementation of the material batch indicated in the syllabus and analysis of examples selected by the lecturer, repetition and consolidation of knowledge and skills acquired during the course.
 15 Continuous evaluation [B_w_2]
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)