Music video Field of study: Creative management in new media
Programme code: W8-S2CM20.2020

Module name: Music video
Module code: 09-ZN-S2-T
Programme code: W8-S2CM20.2020
Semester:
  • winter semester 2021/2022
  • winter semester 2020/2021
Language of instruction: depending on the choice
Form of verification: exam
ECTS credits: 3
Description:
A music video (video clip) is a form of film art in combination with a music piece. The aim of the course is to get to know the history of music videos, which did not start in 1981 with the inauguration of the first MTV music TV, only much earlier, as well as the acquisition of implementation competencies for this form of film art. The aim is also to learn the implementation techniques and to identify trends, to gain the ability to use techniques that facilitate the creation process through the ideas of design graphics, such as: template, cut-out, palimpset, caligram, collage, photo montage, deformation, typography. Digital image conversion at the basic level. Therefore, the aim is to acquaint students with the methods of working on a project using analytical and lateral thinking. It is important to build a visual message in snapshots designed to resemble the form of a music video. Classes will be carried out in project groups. As part of the module, exercises will be prepared to design a book illustration, a poster, a logotype, and a visual identity.
Prerequisites:
Student has to have manual abilities in the field of fine art and graphics. He has to be creative and sensitive.
Key reading:
J. Maroh, D. Homel: Body Music. Arsenal Pulp Press, 2017. M. Mills: Graphics Films. Damiani, 2009. M. Woolman: Motion Design. Moving Graphics for Television, Music Video, Cinema and Digital Interfaces. Publisher Rotovision, 2004. J. Foster: Album Art. New Music Graphics. Thames and Hudson Ltd, 2018
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student knows the basic terminology in the field of graphic design. They are aware of the function that graphic arts performs in the implementation of the music video. [T_1]
 K_W01 [5/5]
Student who completed the module knows the rules of composition. [T_2]
 K_W02 [4/5]
Student uses analogue and digital equipment to create, register and process images and carry out design works. [T_3]
 K_U01 [5/5]
Student has the ability to implement projects that are correct in terms of composition, taking into account the rules of graphic creation, in the scope of typography, poster, publishing and screen graphics, combining aesthetic and information functions in a visual message. [T_4]
 K_U02 [4/5]
Student is aware of the limitations resulting from the principles of social coexistence and social principles. [T_5]
 K_K03 [4/5]
Student understands the need to constantly expand skills. [T_6]
 K_K02 [3/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Test [T_w_1]
The way of verification of students' own work: credit / final exam (true-false test, open-ended questions).
 T_1 T_2
Continuous evaluation [T_w_2]
Continuous evaluation will consist of project documentation, attendance, work review and project implementation. The final grade of the module is a weighted average of the individual methods of verification of learning outcomes. The way of verification of students' own work: participation in classes (participation in discussion and solving tasks / problems).
 T_3 T_4 T_5 T_6
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
lecture [T_fs_1]
Lectures combined with discussion, multimedia presentation and examples of video clips.
 15
Analysis of the literature on the subject, analysis of the lecture content, searching for examples in practice, independent implementation of the indicated material batches, including the subject literature.
 30 Test [T_w_1]
practical classes [T_fs_2]
To acquaint students with the methods of work on the project using analytical and lateral thinking.
 15
Individual preparation for each class, systematization of the material presented during classes, preparation of projects - also group ones. Independent implementation of the material batches indicated in the syllabus and analysis of examples selected by the lecturer, repetition and consolidation of knowledge and skills acquired during classes.
 30 Continuous evaluation [T_w_2]
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)