Selected marketing issues Field of study: Materials Science and Engineering
Programme code: 08-S1MAA16.2017

Module name: Selected marketing issues
Module code: IM1A_WZM
Programme code: 08-S1MAA16.2017
Semester: summer semester 2018/2019
Language of instruction: English
Form of verification: exam
ECTS credits: 3
Description:
The Selected marketing issues module shall enable students learning the basic terms related to the rules of companies establishment and development, of markets surveying and matching the own offer to the customers’ expectations as well as acquiring the skill to analyse the environment, competitors and the enterprise potential and market position. Subject-matter contents: premises for marketing activities in the enterprise; the environment influence on the marketing operations; the target market of the enterprise; the marketing-mix concept; the marketing product planning, product development; the product distribution organisation; the concept of promotional activities; promotion-mix instruments; the price as a marketing tool; marketing strategies;
Prerequisites:
The knowledge of the basics of management and microeconomics is required.
Key reading:
Michalski E., Marketing. Podręcznik akademicki, PWN, Warszawa 2003 i nast., Kotler Ph., Marketing, Wyd. Felberg SJA., Warszawa 1999 i nast., Kotler Ph., Armstrong G., Saunders J., Wong V., Marketing. Podręcznik europejski, PWE, Warszawa, 2002 i nast. Mazurek-Łopacińska K., Badania marketingowe. Teoria i praktyka, PWN, Warszawa 2005; Burk Wood M., Plan marketingowy, PWE, Warszawa 2007. Duliniec E., Badania marketingowe w zarządzaniu przedsiębiorstwem, PWN, Warszawa 2002
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Students have elementary knowledge about marketing, know general rules of companies establishment and development, of markets surveying and matching the organisation offer to the customers’ expectations. [IM1A_WZM_1]
 IM1A_W27 [5/5]
Students have skills of applying the marketing theory in practice; can survey the market and analyse the environment, competitors and the company potential as well as build marketing strategies. [IM1A_WZM_2]
 IM1A_U02 [2/5] IM1A_U17 [5/5]
Students understand the need for markets building and operation of the organisation in accordance with the customers demand. [IM1A_WZM_3]
 IM1A_K01 [1/5] IM1A_K04 [3/5]
Students can work individually and in a team; can estimate the time necessary to perform the ordered task; can prepare and implement a work schedule ensuring compliance with the deadlines. [IM1A_WZM_4]
 IM1A_U02 [5/5]
Students have the skill of self-education among others to update the knowledge and to raise the professional competences. [IM1A_WZM_5]
 IM1A_U06 [3/5]
Students can prepare the organisation mission and objectives, carry out negotiations, prepare and implement strategies of organisation development, can recognise the management functions in individual processes. [IM1A_WZM_6]
 IM1A_U18 [3/5]
Students are aware of the responsibility for the own work and are ready to submit to the team work rules and to bear responsibility for tasks implemented together. [IM1A_WZM_7]
 IM1A_K03 [5/5]
Type Description Codes of the learning outcomes of the module to which assessment is related
Written examination - a knowledge test [IM1A_WZM _w_1]
A test of theoretical knowledge acquired during lectures, during own work with the recommended literature and during classes; in the form of a test comprising questions covering all subject areas of classes.
 IM1A_WZM_1 IM1A_WZM_2 IM1A_WZM_3 IM1A_WZM_4 IM1A_WZM_5
Project [IM1A_WZM _w_2]
A written team work - the application of the theoretical knowledge to resolve the entrusted practical task.
 IM1A_WZM_1 IM1A_WZM_2 IM1A_WZM_3 IM1A_WZM_4 IM1A_WZM_5 IM1A_WZM_6 IM1A_WZM_7
Form of teaching Student's own work Assessment of the learning outcomes
Type Description (including teaching methods) Number of hours Description Number of hours
lecture [IM1A_WZM_fs_1]
The lecture on theoretical contents from the field of basic marketing issues in the form of a multimedia presentation .
 15
The work with the recommended literature comprising independent acquisition of knowledge related to basic issues.
 40 Written examination - a knowledge test [IM1A_WZM _w_1]
discussion classes [IM1A_WZM_fs_2]
The classes delivered in a seminar form, consist in resolving case study type problems based on theoretical contents, group discussion and presentation of group work results at the forum.
 15
Preparation to classes through independent studying of recommended issues from the literature; preparation of a written work within a student team, in accordance with the conducting person requirements.
 20 Project [IM1A_WZM _w_2]
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)