Social Media in the Activities of Cultural Institutions Field of study: Scientific Information and Library Science
Programme code: W1-S1BN19.2.2025

Module name: Social Media in the Activities of Cultural Institutions
Module code: W1-BN-S1-MSPIK06
Programme code: W1-S1BN19.2.2025
Semester: summer semester 2027/2028
Language of instruction: Polish
Form of verification: course work
ECTS credits: 1
Purpose and description of the content of education:
As part of the module, students will gain knowledge on the functioning of social media as tools for communication, promotion, and building relationships in the environment of cultural institutions. The classes focus on analyzing the role of social media in shaping the image of institutions such as museums, cultural centers, art galleries, theaters, libraries, and local culture centers. The course participants will learn the mechanisms of operation of social platforms, strategies for engaging recipients, and ways of creating content adapted to the specifics of the cultural sector. Particular emphasis will be placed on the socio-cultural context of digital communication, including changes in the ways of participating in culture, the development of participatory culture, and the impact of social media on the democratization of access to cultural goods. Students will also become familiar with social marketing basics, target group analysis, promotional campaign analysis, and effectiveness evaluation. The practical and theoretical module prepares for the conscious, critical, and creative use of social media in the work of cultural institutions, considering their mission, values ​​, and role in society.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
zna i rozumie różnorodne rodzaje mediów społecznościowych, ich funkcje oraz specyfikę wykorzystania w komunikacji i promocji instytucji kultury, w tym bibliotek, muzeów, teatrów, domów kultury i galerii sztuki [MSPIK06_1]
 K_W05 [3/5]
ma świadomość dynamicznych zmian w obszarze komunikacji cyfrowej i marketingu społecznościowego oraz rozumie potrzebę stosowania nowych technologii w kontekście kultury i uczestnictwa w niej [MSPIK06_4]
 K_K01 [3/5]
potrafi efektywnie wykorzystywać różne platformy społecznościowe do komunikacji z interesariuszami instytucji kultury, dostosowując przekaz do ich specyfiki, misji i grupy docelowej [MSPIK06​_2]
 K_U03 [3/5]
potrafi zaprojektować i uzasadnić dobór odpowiednich narzędzi i strategii marketingu społecznościowego, uwzględniając profil działalności oraz cele komunikacyjne instytucji kultury funkcjonujących w różnych obszarach życia społecznego i kulturalnego [MSPIK06​_3]
 K_U06 [5/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [MSPIK06_fs_1] 15 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07]  		course work MSPIK06_1 MSPIK06_4 MSPIK06​_2 MSPIK06​_3
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)