Social Media in the Activities of Cultural Institutions Field of study: Scientific Information and Library Science
Programme code: W1-N1BN19.2025

Module name:	Social Media in the Activities of Cultural Institutions
Module code:	W1-BN-N1-MSPIK06
Programme code:	W1-N1BN19.2025
Semester:	summer semester 2027/2028
Language of instruction:	Polish
Form of verification:	course work
ECTS credits:	2
Purpose and description of the content of education:	In this module, students will acquire knowledge about social media and their use in communication with stakeholders of libraries and other cultural institutions. In addition, they will become familiar with issues related to social media marketing.
List of modules that must be completed before starting this module (if necessary):	not applicable

Learning outcome of the module	Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
orientuje się w rodzajach mediów społecznościowych, zna charakterystyczne cechy każdego z nich oraz cele, w których mogą być wykorzystywane [MSPIK06_1]	K_W05 [3/5]
uświadamia sobie ciągły rozwój metod promocji z wykorzystaniem mediów społecznościowych i odczuwa potrzebę ciągłego doszkalania się [MSPIK06_4]	K_U09 [3/5]
potrafi posługiwać się różnego typu mediami społecznościowym w kontaktach z interesariuszami bibliotek i innych instytucji kultury [MSPIK06​_2]	K_U04 [2/5]
potrafi zaproponować dobór odpowiednich mediów w marketingu społecznościowym z uwzględnieniem profilu działalności różnego typu bibliotek i innych instytucji rynku książki [MSPIK06​_3]	K_U03 [3/5] K_K01 [3/5]

Form of teaching	Number of hours	Methods of conducting classes	Assessment of the learning outcomes	Learning outcomes
laboratory classes [MSPIK06_fs_1]	10	Activating method – discussion / debate [b04]  Activating methods: a case study [b07]  Screen presentation [c07]	course work	MSPIK06_1 MSPIK06_4 MSPIK06​_2 MSPIK06​_3

The student's work, apart from participation in classes, includes in particular:
Name	Category	Description
Getting acquainted with the syllabus content [b01]	Consulting the curriculum and the organization of classes	reading through the syllabus and getting acquainted with its content
Studying the literature used in and the materials produced in class [c02]	Preparation for verification of learning outcomes	exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03]	Preparation for verification of learning outcomes	a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course

Attachments
Module description (PDF)

Information concerning module syllabuses might be changed during studies.

Syllabuses (USOSweb)
Semester	Module	Language of instruction
(no information given)