Film distribution, national and international Field of study: Stage / Film Directing
Programme code: W8-S2RE19.2025

Module name: Film distribution, national and international
Module code: W8-RE-S2-DFa
Programme code: W8-S2RE19.2025
Semester: winter semester 2026/2027
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
Zajęcia poświęcone szeroko rozumianej dystrybucji czyli procesom jakie prowadzą do zaistnienia filmu na rynku. Celem zajęć jest zapoznanie studentów z zagadnieniami dotyczącymi tradycyjnego modelu dystrybucji z podziałem na okna dystrybucyjne, jak również ze zmianami tego modelu wynikającymi z faktu pojawienia się platform streamingowych oraz nieznanych wcześniej pól eksploatacji. Zajęcia pokażą różnicę we wchodzeniu na rynek filmu o potencjale festiwalowym i filmu komercyjnego. Omówione zostanie pozyskiwanie agenta sprzedaży i/lub dystrybutora. Zajęcia obejmą analizę materiałów promocyjnych filmu w przypadku dystrybucji zagranicznej i jej porównanie do materiałów używanych w Polsce. Omówiony zostanie także sposób budowy strategii festiwalowej, metody badania rynku, dyktat box office oraz oczekiwania widowni.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student ma rozeznanie w międzynarodowej i krajowej strategii targowej oraz festiwalowej. [DFa_4]
 K_W12 [5/5] K_W13 [5/5] K_K08 [5/5]
Student zdobywa kompetencje w zakresie współpracy z producentem i kierownikiem produkcji w kontaktach z agentem sprzedaży, selekcjonerami festiwalowymi etc., rozumie, jak ważną rolę w systemie pełnią platformy streamingowe i ponadnarodowe systemy cyfrowej dystrybucji. [DFa_5]
 K_W09 [5/5] K_W13 [5/5] K_U10 [5/5] K_K02 [5/5]
Student posiada rozeznanie w zakresie twórczego kreowania strategii sprzedażowej filmu. [DFa_6]
 K_W13 [5/5] K_U02 [5/5] K_K01 [5/5]
Student poznaje nowoczesne definicje i kategoryzacje systemu dystrybucji w Polsce i na świecie. [DFa​_1]
 K_W13 [5/5]
Student wykazuje znajomość problemów i zagadnień związanych z współczesnym rynkiem audiowizualnym. [DFa​_2]
 K_W13 [5/5] K_K07 [5/5]
Student posiada wiedzę na temat strategii dystrybucji filmu o potencjale artystycznym i komercyjnym. [DFa​_3]
 K_W13 [5/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
practical classes [DFa] 15 Explanation/clarification [a05] 
Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Exhibition [c01] 
Video show [c02] 
Demonstration-imitation [c06] 
Internship [e05] 
Observation [e06] 
Self-education [f01]  		course work DFa_4 DFa_5 DFa_6 DFa​_1 DFa​_2 DFa​_3
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Development of a corrective action plan as well as supplementary/corrective tasks [d02] Consulting the results of the verification of learning outcomes
reviewing and selecting tasks and activities enabling the elimination of errors indicated by the academic teacher, their verification or correction resulting in completing the task with at least the minimum passing grade
Publication of a work/presentation of an activity, also beyond the walls of the University [e02] Activities complementary to the classes
a set of activities carried out to disseminate (out of class) the effects of scholarly research, artistic, creative, project, construction, experimental work, etc., in the form of a classic presentation, exhibition, concert, projection, poster presentation, media mediated publication, in the digital form and as part of other activities; dissemination using various forms and tools
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)