Political public relations Field of study: Political and Public Counselling
Programme code: W3-S1DP19.2025

Module name: Political public relations
Module code: W3-DP-S1-PRP
Programme code: W3-S1DP19.2025
Semester: winter semester 2027/2028
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
Students have basic knowledge of political PR and communications. They are able to diagnose and describe processes and phenomena in the field of political marketing and PR on the Polish and foreign political scene. Students will be introduced to the history of PR and learn about the origins of marketing. Participants in the exercises will have the opportunity to discuss and exchange views and will experience the practical mechanisms of PR. Students will also be required to give a presentation in class related to a selected topic on political PR.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Uses knowledge of political PR in communicating with the public. [K01]
 DP_1_K01 [3/5] DP_1_K02 [2/5] DP_1_K03 [4/5]
Students are prepared to actively participate in public life, including in teams pursuing public relations goals. [K02]
 DP_1_K02 [4/5] DP_1_K03 [3/5] DP_1_K04 [1/5] DP_1_K05 [1/5]
Students are able to analyze the attitudes and behavior of individuals and social groups in public life in the context of public relations. [U01]
 DP_1_U05 [1/5] DP_1_U06 [2/5] DP_1_K03 [4/5]
The student is able to identify the role and importance of the state, its institutions and politics in the life of society. [U02]
 DP_1_U01 [1/5] DP_1_U03 [5/5]
Students will be introduced in theoretical and practical aspects to the basic knowledge of political PR and communication. [W01]
 DP_1_W01 [3/5] DP_1_W02 [4/5] DP_1_W05 [1/5] DP_1_U03 [1/5]
Student is able to diagnose and describe processes and phenomena in the field of political marketing and PR on the Polish as well as foreign political scene. [W02]
 DP_1_W01 [2/5] DP_1_W02 [2/5] DP_1_W03 [1/5] DP_1_W05 [1/5]
knows and understands the scope of political PR and communication to an advanced degree. [W03]
 DP_1_W01 [2/5] DP_1_W02 [4/5] DP_1_W04 [2/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [PRP_1] 30 Explanation/clarification [a05] 
Lecture-discussion [b02] 
Activating method – discussion / debate [b04] 
Activating method – peer learning [b08] 
SWOT analysis [b10] 
Screen presentation [c07] 
Working with a computer [d01] 
Laboratory exercise / experiment [e01] 
Production exercise – workshop [e02]  		course work K01 K02 U01 U02 W01 W02 W03
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)