LEGAL CONSIDERATIONS AND MARKETING OF ART Field of study: Games and Virtual Reality Design
Programme code: W6-S1PG19.2025

Module name: LEGAL CONSIDERATIONS AND MARKETING OF ART
Module code: W6-KIER-S1-UPMS
Programme code: W6-S1PG19.2025
Semester: winter semester 2025/2026
Language of instruction: Polish
Form of verification: exam
ECTS credits: 1
Purpose and description of the content of education:
The student will acquire basic knowledge of copyright law, especially in fine arts and science, with the ability to use it in future professional practice, with particular attention to the issue of professional ethics in the field of intellectual property and the problem of plagiarism. To equip the student with the knowledge to understand the functioning of the art market, orientation in the current art world conditioned by economic, political, academic, journalistic, or religious factors; to prepare for a competent role as an organizer of artistic and cultural events.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
He/she is ready to define his own judgements and reflections on social, art marketing, and ethical issues and to be able to situate them within his own artistic work. [K01]
 W6-PG1P-K01 [2/5] W6-PG1P-K06 [2/5] W6-PG1P-K07 [2/5] W6-PG1P-K09 [2/5]
He or she is ready to self-assess as well as to construct constructive criticism within visual and artistic activities and in the field of culture in the broadest sense. [K02]
 W6-PG1P-K08 [2/5]
He/she is able to collect, analyse, and consciously interpret information needed to function as a social actor in the field of art (regardless of position). [U01]
 W6-PG1P-W02 [2/5] W6-PG1P-U07 [2/5]
He/she can prepare written work on issues related to arts culture, arts education, and can prepare an oral presentation. [U02]
 W6-PG1P-U07 [2/5]
He/ she is able to use the linguistic competences and concepts necessary for issues related to arts management and dissemination. [U03]
 W6-PG1P-U07 [2/5]
He/she knows and understands the cultural context of visual arts in relation to other fields of knowledge (including philosophy, aesthetics, and sociology), phenomena of contemporary life and culture. [W01]
 W6-PG1P-W02 [2/5] W6-PG1P-W07 [2/5]
Knowledge of the form and specific behavior associated with public presentations of one's own achievements and speeches discussing and promoting art (recognizes one's capabilities in the area of art). [W02]
 W6-PG1P-W02 [2/5] W6-PG1P-W07 [1/5] W6-PG1P-U09 [1/5]
Knowledge of conditioning and the relationship between the economic market and the market "on the back burner" and opportunistic art or avant-garde. [W03]
 W6-PG1P-W07 [1/5]
Knowledge of technology, media culture, and new media used in the dissemination of art (in commercial and non-commercial circulation). [W04]
 W6-PG1P-W07 [1/5] W6-PG1P-W08 [1/5]
Knowledge of the marketing aspects of art and the functioning of the market and circulation of art. [W05]
 W6-PG1P-W07 [1/5]
Knowledge of the financial aspects of practicing as an artist-artist and art educator. [W06]
 W6-PG1P-W07 [1/5]
Knowledge of the interrelationship between the theoretical and practical aspects of the experience of art, and knowledge of selected strategies for its functioning in a marketized and non-marketized social area. [W07]
 W6-PG1P-W07 [1/5]
Knowledge of the relationship between economic capital and cultural capital, and the mental disposition to receive art. [W08]
 W6-PG1P-W07 [1/5]
Knowledge of mechanisms related to the functioning of the art market. [W09]
 W6-PG1P-W07 [1/5]
Knowledge of practical and theoretical issues related to the subject studied; Knowledge of copyright literature; Knowledge and understanding of basic concepts and principles of industrial property protection and copyright law. [W10]
 W6-PG1P-W02 [1/5] W6-PG1P-W07 [1/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [_fs_1] 15 Problem-based lecture [b01]  exam K01 K02 U01 U02 U03 W01 W02 W03 W04 W05 W06 W07 W08 W09 W10
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Development of a corrective action plan as well as supplementary/corrective tasks [d02] Consulting the results of the verification of learning outcomes
reviewing and selecting tasks and activities enabling the elimination of errors indicated by the academic teacher, their verification or correction resulting in completing the task with at least the minimum passing grade
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)