Sustainable tourism product design Field of study: Sustainable Tourism
Programme code: W2-S1TZ25.2025

Module name: Sustainable tourism product design
Module code: W2-TZ-S1-036
Programme code: W2-S1TZ25.2025
Semester: summer semester 2027/2028
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The subject Designing Sustainable Tourism Products focuses on creating innovative and responsible tourism products that take into account the principles of sustainable development. During the course, students will become familiar with the methodology of designing tourism products that minimize the negative impact on the natural environment, respect local culture and traditions, and bring benefits to local communities. The subject combines elements of management, marketing, ecology, and corporate social responsibility to prepare students to create tourism offers that respond to contemporary global challenges. The subject is practical in nature, based on case study analysis, design workshops, and cooperation with local tourism entities. Students will have the opportunity to design their own tourism products that will be consistent with the principles of sustainable development. The main objective of the subject Designing Sustainable Tourism Products is to familiarize students with the principles of sustainable development in tourism - understanding how to design tourism products that minimize the negative impact on the environment and local communities, developing the skills of designing tourism products - learning how to create offers that combine attractiveness for tourists with respect for the principles of ecology, culture and economy, preparing students to implement innovative solutions - developing tourism products that respond to contemporary trends and market challenges and shaping attitudes of social and environmental responsibility - understanding the importance of sustainable development in the context of future professional work in the tourism industry.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
knows and understands the principles of sustainable development in the context of designing tourist products [W2-TZ-S1-036_1]
 TZ-W01 [1/5] TZ-W04 [1/5]
understands the impact of tourism products on the natural environment, culture and local economy [W2-TZ-S1-036_2]
 TZ-W01 [1/5] TZ-W04 [1/5]
knows the methods and tools used in designing sustainable tourism products [W2-TZ-S1-036_3]
 TZ-W04 [1/5] TZ-W05 [1/5]
is able to design innovative tourism products that minimize the negative impact on the environment and local communities [W2-TZ-S1-036_4]
 TZ-U03 [1/5] TZ-U05 [1/5]
is able to analyze market needs and create tourist offers that meet contemporary trends [W2-TZ-S1-036_5]
 TZ-U02 [1/5] TZ-U03 [1/5]
is able to implement the principles of sustainable development in the practice of managing tourist products [W2-TZ-S1-036_6]
 TZ-U05 [1/5] TZ-U06 [1/5]
is aware of the impact of tourism on the natural environment and local communities and is ready to take action for sustainable development [W2-TZ-S1-036_7]
 TZ-K05 [1/5] TZ-K06 [1/5]
understands the importance of social and environmental responsibility in the tourism industry [W2-TZ-S1-036_8]
 TZ-K03 [1/5] TZ-K04 [1/5]
is ready to promote and implement the principles of sustainable tourism in his/her future professional work [W2-TZ-S1-036_9]
 TZ-K03 [1/5] TZ-K05 [1/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [W2-TZ-S1-036_fs_1] 15 Laboratory exercise / experiment [e01]  course work W2-TZ-S1-036_1 W2-TZ-S1-036_2 W2-TZ-S1-036_3 W2-TZ-S1-036_4 W2-TZ-S1-036_5 W2-TZ-S1-036_6 W2-TZ-S1-036_7 W2-TZ-S1-036_8 W2-TZ-S1-036_9
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)