Marketing and management in sustainable tourism Field of study: Sustainable Tourism
Programme code: W2-S1TZ25.2025

Module name: Marketing and management in sustainable tourism
Module code: W2-TZ-S1-026
Programme code: W2-S1TZ25.2025
Semester: summer semester 2026/2027
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
1 447 / 5 000 The subject Marketing and Management in Sustainable Tourism focuses on preparing students to effectively manage and promote tourism services in accordance with the principles of sustainable development. During the course, students will become familiar with marketing tools, management strategies and promotion methods that take into account ecological, social and economic aspects. The subject will equip students with the knowledge and skills necessary to create and implement marketing strategies and manage tourism enterprises in a responsible and sustainable manner. During the course, students will analyze case studies and prepare projects related to marketing and management in sustainable tourism. The main objective of the subject Marketing and Management in Sustainable Tourism is to equip students with the knowledge and skills necessary to effectively manage and promote tourism services in accordance with the principles of sustainable development, to familiarize students with the principles of marketing and management in sustainable tourism, including tools and promotion strategies that take into account ecological, social and economic aspects, to develop the skills to create and implement marketing strategies and manage tourism enterprises in a responsible and sustainable manner, and to prepare students to identify and use market opportunities related to sustainable tourism.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
knows and understands the principles of marketing and management in sustainable tourism, including promotional tools and strategies that take into account ecological, social and economic aspects [W2-TZ-S1-026_1]
 TZ-W06 [1/5] TZ-W07 [1/5]
understands the impact of marketing and management activities on the natural environment, culture and society [W2-TZ-S1-026_2]
 TZ-W06 [1/5] TZ-W07 [1/5]
knows the principles of sustainable development and their application in the management of tourism enterprises [W2-TZ-S1-026_3]
 TZ-W04 [1/5] TZ-W05 [1/5]
is able to create and implement marketing strategies that take into account the principles of sustainable development [W2-TZ-S1-026_4]
 TZ-U03 [1/5] TZ-U06 [1/5]
is able to manage tourism enterprises in a responsible and sustainable manner [W2-TZ-S1-026_5]
 TZ-U03 [1/5] TZ-U06 [1/5]
is able to identify and exploit market opportunities related to sustainable tourism [W2-TZ-S1-026_6]
 TZ-U03 [1/5] TZ-U06 [1/5]
is aware of the impact of marketing and management activities on the environment, culture and society and is ready to take action for sustainable development [W2-TZ-S1-026_7]
 TZ-K05 [1/5] TZ-K06 [1/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [W2-TZ-S1-026_fs_1] 30 Formal lecture/ course-related lecture [a01]  course work W2-TZ-S1-026_1 W2-TZ-S1-026_2 W2-TZ-S1-026_4 W2-TZ-S1-026_5
laboratory classes [W2-TZ-S1-026_fs_2] 30 Laboratory exercise / experiment [e01]  course work W2-TZ-S1-026_3 W2-TZ-S1-026_6 W2-TZ-S1-026_7
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)