Basics of marketing Field of study: Media Cultures
Programme code: W1-S1KM19.2024

Module name: Basics of marketing
Module code: W1-KM-S1-PM01
Programme code: W1-S1KM19.2024
Semester: winter semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The aim of the module is to familiarise the student with the basic concepts and terms related to marketing, mapping customer needs, developing a product or service to meet those needs, communicating with the customer, preparing an appropriate service offering. As part of the module, the student acquires the ability to independently plan and prepare a marketing strategy (taking into account the concepts and terminology learned in lectures). Classes are conducted in the form of workshops, some of which may take place outside the walls of the university, in cooperation with various institutions.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
correctly identifies and resolves professional dilemmas, in particular with regard to marketing [K_01]
 W1-M01SN_K01 [4/5]
is able to search for and select the necessary information on marketing from various sources, and to analyse, interpret, evaluate and use it [U_01]
 W1-M01SN_U01 [5/5]
is able to interact and work in a group, taking on a variety of roles [U_02]
 W1-M01SN_U12 [5/5]
has structured knowledge leading to specialisation, including marketing terminologies, theories and methodologies [W_01]
 W1-M01SN_W02 [4/5]
has knowledge of the main developments in marketing and related fields and their most important achievements [W_02]
 W1-M01SN_W04 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [W1-KM-W] 15 Lecture-discussion [b02]  course work W_01 W_02
workshop [W1-KM-Wr] 15 Activating method – educational games [b03] 
Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
SWOT analysis [b10] 
Screen presentation [c07] 
Creation/production – creative workshop [e03] 
Project scheduling [e04] 
Individual work with a text [f02]  		course work K_01 U_01 U_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)