Market and marketing research Field of study: Entrepreneurship Studies
Programme code: W5-S1PB19.2024

Module name: Market and marketing research
Module code: BMR
Programme code: W5-S1PB19.2024
Semester: winter semester 2026/2027
Language of instruction: Polish
Form of verification: exam
ECTS credits: 3
Purpose and description of the content of education:
The Marketing and market research module presents practical knowledge on the issues of conducted research on the market, consumers, consumption, and market behaviour in the multidimensional aspect of its functioning. Marketing research is designed to equip students with the practical ability to prepare, conduct, analyze the results and draw accurate conclusions from conducted or commissioned research.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Is prepared to create and carry out an economic activity compliant with the provisions of law [KS_01]
 K_02 [4/5]
Is able to act in an entrepreneurial manner [KS_02]
 K_01 [4/5]
Is able to set priorities of actions of a team, organizational changes of a small type as well as to calculate the risk of failures and chances for success and to control realization of a goal he or she has set while assuming responsibility for its realization [KS_03]
 K_02 [4/5]
Using the obtained knowledge, one can assume correct assumptions and make proper decisions in the scope of the conducted economic activity [U_01]
 U_01 [5/5]
Indicates documents necessary in order to establish and conduct economic activity [U_02]
 U_06 [4/5]
Has knowledge about theoretical foundations of law and economics [W_01]
 W_01 [5/5]
Knows the schemes of undertaking economic and social decisions in various types and sizes of organizations [W_02]
 W_08 [5/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [FZ_1] 30 Formal lecture/ course-related lecture [a01]  exam KS_01 KS_02 U_01 W_01 W_02
practical classes [FZ_2] 15 Activating method – flipped classroom [b09]  course work KS_03 U_01 U_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)