Basics of marketing Field of study: Entrepreneurship Studies
Programme code: W5-S1PB19.2024

Module name: Basics of marketing
Module code: PMA
Programme code: W5-S1PB19.2024
Semester: winter semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The module aims to familiarize students with the key marketing concepts, tools and strategies required to run a business. It is intended to enable students to acquire the skills to prepare marketing strategies, marketing plans and business case analysis. During the course, emphasis is placed on understanding the role of marketing in a business and acquiring the competencies necessary to manage marketing activities effectively.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
The student can work in a team while implementing marketing projects and is also ready to take responsibility for decisions in this area. [KS_01]
 K_03 [3/5]
The student can prepare and use marketing tools, such as a marketing plan or marketing strategy. [U_01]
 U_01 [3/5]
The student can effectively communicate with the socio-economic environment, using specific marketing tools applied in particular sectors. [U_02]
 U_02 [3/5]
The student knows and understands the key terminology and concepts of marketing. [W_01]
 W_01 [3/5]
The student knows the essence, tools and marketing strategies used in enterprises. [W_02]
 W_09 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [FZ_1] 30 Formal lecture/ course-related lecture [a01]  course work KS_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)