New rhetoric in media Field of study: Media Cultures
Programme code: W1-S1KM19.2024

Module name: New rhetoric in media
Module code: W1-KM-S1-NRwMK02
Programme code: W1-S1KM19.2024
Semester: summer semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The aim of the module is to introduce the student to new approaches to rhetoric against the backdrop of the timeless values of classical rhetoric, in the context of their potential for use in the analysis, creation, of mediated media communication. As part of the module, the student acquires knowledge, skills and competence in the application of the learnt rhetorical tools, specific to particular approaches to rhetoric, to the analysis and interpretation of media discourse.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
is aware of the opportunities and threats for human beings in today's modern, mediatised world, distinguishing information from persuasion, fact from opinion, perceiving and analysing the contexts necessary for interpreting communication behaviour [K_01]
 W1-M01SN_K04 [5/5]
is able to use theoretical guidelines to analyse and interpret the rhetoric of media discourses; in doing so, he/she demonstrates the ability to use concepts from theoretical reflection on new rhetoric [U_01]
 W1-M01SN_U04 [4/5]
is able to recognise different types of rhetorical phenomena in media discourse and to critically analyse and interpret them using the tools specific to the approaches to rhetoric which he/she has learned [U_02]
 W1-M01SN_U05 [4/5]
has a basic knowledge of the main developments in rhetoric and how new rhetoric is used in the media [W_01]
 W1-M01SN_W04 [5/5]
is aware of the complex nature of rhetorical discursive strategies used in the media [W_02]
 W1-M01SN_W07 [5/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
lecture [W1-KM-W] 15 Lecture-discussion [b02] 
Screen presentation [c07]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)