Semiotics of communication Field of study: Media Cultures
Programme code: W1-S1KM19.2024

Module name: Semiotics of communication
Module code: W1-KM-S1-SK03
Programme code: W1-S1KM19.2024
Semester: winter semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The aim of the module is to equip the student with the basics of semiotic analysis of culture and communication relativised to different types of media (this is achieved by introducing basic concepts and terms, familiarising the student with the main semiotic theories and research traditions). Within the module, the student subjects various fragments of mediatised reality to viewing and interpretation as sign systems (from the simplest sign varieties found in everyday life situations to complex varieties), while practising the ability to recognise the sign character of various messages, including the influence of the sign matter on the meaning conveyed.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
is able to identify opportunities and threats for human beings in contemporary mediatised society, using methods and tools from the field of semiotic research [K_01]
 W1-M01SN_K04 [4/5]
is able to carry out a critical analysis and interpretation of different cultural communication productions, relativised to the type of medium, using semiotic tools; is able to identify their meanings and to reconstruct and discuss their modes of social influence [U_01]
 W1-M01SN_U05 [4/5]
understands the need for lifelong learning in the area of sharing meaning through signs in a mediatised reality [U_02]
 W1-M01SN_U11 [5/5]
knows and understands the methods of analysis and interpretation of various cultural productions in their semiotic aspect, appropriate to selected communication theories and its research traditions [W_01]
 W1-M01SN_W05 [4/5]
is aware of the complex nature of language in the broad sense, especially the language of the media, and of its complexity, including the diversity of sign substance relativised to the type of medium, and the historical variability of its meanings in the general sense as well as in relation to particular spaces of mediatised cultural communication [W_02]
 W1-M01SN_W07 [5/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KM-K] 15 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Individual work with a text [f02]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)