Persuasion practices Field of study: Media Cultures
Programme code: W1-S1KM19.2024

Module name: Persuasion practices
Module code: W1-KM-S1-PP03
Programme code: W1-S1KM19.2024
Semester: winter semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The aim of the module is to deepen knowledge and develop practical skills in media mediated persuasive communication, using the tools of classical rhetoric and new approaches to rhetoric. As part of the module, the student acquires knowledge, skills and competences in applying the learnt rhetorical tools to analyse, interpret and create persuasive texts in mediated reality. Classes are conducted in a workshop format, and may partly be held in collaboration with the environment.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
distinguishes information from persuasion, distinguishes facts from opinions, perceives and analyses the contexts necessary to interpret communication behaviour [K_01]
 W1-M01SN_K01 [5/5] W1-M01SN_K04 [5/5]
is able to recognise different types of persuasive behaviour and the rhetorical techniques used at different levels of communication; is able to critically analyse and interpret them using the rhetorical categories he/she has learnt; is able to identify their meanings and reconstruct and discuss their social impact and place in contemporary culture [U_01]
 W1-M01SN_U05 [5/5]
knows how to prepare and present various forms of persuasive oral and written speeches using a variety of rhetorical devices [U_02]
 W1-M01SN_U08 [5/5] W1-M01SN_U09 [5/5]
knows and understands basic methods of analysing and interpreting persuasive messages using the instrumentarium of new rhetoric [W_01]
 W1-M01SN_W05 [5/5]
is aware of the complex nature of the language of persuasion; is aware of its complexity and the historical variability of the rhetorical mechanisms used in it [W_02]
 W1-M01SN_W07 [5/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
workshop [W1-KM-Wr] 15 Activating method – staged drama/drama [b06] 
Activating methods: a case study [b07] 
Creation/production – creative workshop [e03]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)