Visual communication Field of study: Media Cultures
Programme code: W1-S1KM19.2024

Module name: Visual communication
Module code: W1-KM-S1-KW03
Programme code: W1-S1KM19.2024
Semester: winter semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The aim of the module is to introduce students to the world of visual communication. The student acquires a basic knowledge of the complexity of the world of images, in a theoretical and practical perspective. He/she knows and understands the power of the impact of images, understands its historical variation and knows the basic tools for analysing and interpreting visual messages. He or she is able to take a critical look at contemporary visual media and carry out an evaluation of their directions and impact on the viewer.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
is aware of the opportunities and threats to human beings in today's mediatised world and of the ways in which methods and tools from the field of visual communication studies help to identify them [K_01]
 W1-M01SN_K04 [4/5]
is able to independently select analytical tools and carry out analysis and interpretation of various visual materials, with particular emphasis on 20th and 21st century creations [U_01]
 W1-M01SN_U03 [5/5]
can navigate the complex iconosphere, recognise the functions and consequences of the social and cultural impact of images [U_02]
 W1-M01SN_U05 [4/5]
knows and understands basic theories related to visual communication, including the most important methodological concepts and definitions, understands the complex history of the phenomenon [W_01]
 W1-M01SN_W02 [3/5]
recognises various methods of analysing and interpreting visual material and consciously frames the basic problems of visual content analysis in an analytical framework, while understanding their links with other areas of communication, e.g. word, sound, smell [W_02]
 W1-M01SN_W05 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KM-K] 15 Activating method – discussion / debate [b04] 
Activating method – flipped classroom [b09] 
Individual work with a text [f02]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)