Visual communication in action Field of study: Media Cultures
Programme code: W1-S1KM19.2024

Module name: Visual communication in action
Module code: W1-KM-S1-KWwD04
Programme code: W1-S1KM19.2024
Semester: summer semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The aim of the module is to deepen the student's competence in visual communication. The student acquires specialised knowledge of how the world of images functions, from a theoretical and practical perspective. He or she is able to take a critical look at contemporary visual media and anticipate the purposes of their influence on the audience.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
is fluent in visual social reality, understanding the power of images, critically analysing their functions and social, political and moral impact [K_01]
 W1-M01SN_K04 [4/5]
is able to apply methods of analysis and interpretation of visual material and to consciously carry out a critical analysis of visual material, situating it within cultural-political norms and movements [U_01]
 W1-M01SN_U01 [5/5]
is able to independently identify the direction of existing images and design visual communication so as to communicate effectively with the public [U_02]
 W1-M01SN_U03 [5/5]
knows and understands complex theories related to visual communication and the operation of images in contemporary cultural, social and political reality [W_01]
 W1-M01SN_W02 [5/5]
recognises methods for analysing and interpreting visual material, selecting them appropriately for the analyses to be carried out [W_02]
 W1-M01SN_W05 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KM-K] 15 Lecture-speech [a04] 
Explanation/clarification [a05] 
Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Activating method – flipped classroom [b09] 
Individual work with a text [f02] 
Conceptual work [f03]  		course work K_01 U_01 U_02 W_01 W_02
lecture [W1-KM-W] 15 Formal lecture/ course-related lecture [a01] 
Problem-based lecture [b01] 
Lecture-discussion [b02] 
Video show [c02] 
Screen presentation [c07]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)