Language in the media Field of study: Media Cultures
Programme code: W1-S1KM19.2024

Module name: Language in the media
Module code: W1-KM-S1-JwM04
Programme code: W1-S1KM19.2024
Semester: summer semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
The aim of the module is to familiarise the student with the specifics of linguistic communication in new media. As part of the module, the student views, analyses and interprets linguistic messages in the context of the specifics of a given medium, examines communicative and linguistic behaviour with a particular focus on the functions of language and text, and pays attention to the determinants of interaction, interactivity and linguistic strategies used in expressions.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
correctly identifies and resolves the communicative-linguistic dilemmas of a profession (e.g. embedded in the media environment or involving contact with the media) [K_01]
 W1-M01SN_K01 [3/5]
has basic skills in the study of linguistic communicative behaviour in the media, with particular reference to the function of language and text [U_01]
 W1-M01SN_U04 [4/5]
is able to conduct a critical analysis and interpretation of media cultural texts using knowledge of the linguistic strategies employed in such statements; is able to use knowledge of the structure and principles of operation of the contemporary media system and the media market in Poland to demonstrate their impact on the content and linguistic shape of messages [U_02]
 W1-M01SN_U05 [5/5]
has a basic knowledge of the relationship of semiotic and pragmalinguistic reflection on language in the media with other fields and disciplines in the area of the humanities [W_01]
 W1-M01SN_W03 [5/5]
is aware of the complex nature of language in the media and of the complexity and historical variability of its meanings; realises and understands the dependence of the linguistic shape of an utterance on the medium of communication [W_02]
 W1-M01SN_W07 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KM-K] 15 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Individual work with a text [f02]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)