Communication strategies in new media art Field of study: Media Cultures
Programme code: W1-S1KM19.2024

Module name: Communication strategies in new media art
Module code: W1-KM-S1-SKwSNM05
Programme code: W1-S1KM19.2024
Semester: winter semester 2026/2027
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The aim of the module is to acquire and deepen knowledge of communication practices in the field of new media art. As part of the module, the student acquires knowledge of selected aspects of art and media communication, with an emphasis on the communicative and creative strategies used and the design of reception tactics and the user experience of a media artwork.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
is aware of the responsibility for the creation and preservation of the heritage of new media art, and takes action using new technologies to create, preserve and promote this heritage [K_01]
 W1-M01SN_K02 [4/5]
is able to formulate research questions, carry out an analysis and present the results of an interpretation of selected problems in the field of new media communication strategies in a discussion/debate [U_01]
 W1-M01SN_U02 [5/5]
is able to independently acquire knowledge in the field of media studies and knowledge of cultural communication, in particular with regard to communication strategies in new media art [U_02]
 W1-M01SN_U03 [5/5]
has knowledge of the place and significance of media studies and communication studies in the system of human sciences, in particular in relation to the specificity of communication strategies in new media arts [W_01]
 W1-M01SN_W01 [4/5]
knows and understands methods of analysing and interpreting various cultural productions in terms of communication strategies in new media art [W_02]
 W1-M01SN_W05 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KM-K] 15 Explanation/clarification [a05] 
Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07] 
Practice-as-research [e08] 
Plein air session [e09] 
Self-education [f01] 
Individual work with a text [f02]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Undertaking, on one’s own initiative and individually, activities aimed at expanding the scope or depth of the teaching content, also beyond the walls of the University [e01] Activities complementary to the classes
a set of activities undertaken independently and on the student's own initiative, aimed at expanding the depth and scope of knowledge and skills, their revision and repetition, retention or verification, also activities carried outside the university, e.g., in a culture promoting or educational institution, a laboratory, in the open air, etc.; also self-education
Publication of a work/presentation of an activity, also beyond the walls of the University [e02] Activities complementary to the classes
a set of activities carried out to disseminate (out of class) the effects of scholarly research, artistic, creative, project, construction, experimental work, etc., in the form of a classic presentation, exhibition, concert, projection, poster presentation, media mediated publication, in the digital form and as part of other activities; dissemination using various forms and tools
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)