Crisis communication Field of study: National and International Security
Programme code: W3-S1BM19.2024

Module name: Crisis communication
Module code: W3-BM-S1-KK
Programme code: W3-S1BM19.2024
Semester: summer semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The course aims to teach the principles of crisis communication and the work of a press spokesman in public institutions, emphasizing public administration and uniformed services. During the course, students learn the theoretical and practical aspects of the spokesman's work, building the institution's image, and how to properly build the relationship between the spokesman and the journalist. Course participants learn how to prepare media statements, organize press conferences, create model responses to communication crises, as well as develop ways to prevent such crises. This learning takes place through analyzing examples of speeches and media materials, as well as practical exercises in which the lecturer draws attention to mistakes made when reacting to communication crises.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Course participants are prepared to actively participate in public life by being aware of behaviors that may generate communication crises. [K01]
 BM_1_K02 [4/5]
Course participants are prepared to cooperate and work in a group in order to prevent and respond to communication crises. [K02]
 BM_1_K03 [4/5]
Course participants are able to analyze the communication of public and non-governmental institutions in a crisis. [U01]
 BM_1_U02 [3/5]
Course participants are able to apply their knowledge to build strategies for responding to communication crises, especially in uniformed services. [U02]
 BM_1_U01 [4/5]
Course participants know and understand the principles of crisis communication and crisis management at an advanced level. [W01]
 BM_1_W01 [4/5]
Course participants understand the importance of preventing and overcoming a communication crises at an advanced level. [W02]
 BM_1_W07 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [KK_fs_1] 30 Description [a03] 
Problem-based lecture [b01] 
Lecture-discussion [b02] 
Screen presentation [c07] 
Simulation [e07]  		course work K01 K02 U01 U02 W01 W02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)