Press advocacy Field of study: Journalism and Social Communication
Programme code: W3-S1DK19.2023

Module name: Press advocacy
Module code: RP
Programme code: W3-S1DK19.2023
Semester:
  • summer semester 2026/2027
  • summer semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
Celem modułu jest zapoznanie uczestników z podstawowymi informacjami z zakresu rzecznictwa prasowego i ewolucji tej profesji związanej ze stałym postępem technologicznym wpływającym na proces pozyskiwania, przetwarzania i przekazywania informacji. W trakcie zajęć studenci poznają zarówno teoretyczne aspekty pracy rzecznika prasowego, kreowania wizerunku instytucji oraz relacji między rzecznikiem a dziennikarzem, jak i praktyczne aspekty pracy rzecznika. W trakcie realizacji modułu będzie położony akcent na wiedzę funkcjonalną, możliwą do wykorzystania nie tylko w pracy rzecznika, ale też w innych płaszczyznach aktywności, m.in. w dziennikarstwie i zawodach okołomedialnych.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Potrafi uczestniczyć w przygotowywaniu działań komunikacyjnych, pracować w grupie oraz współdziałać z instytucjami medialnymi. [U1]
 U09 [4/5] U13 [5/5] U15 [4/5]
Potrafi zorganizować konferencję prasową i inne formy bezpośredniej komunikacji z mediami. [U2]
 U09 [5/5] U10 [5/5]
Potrafi prawidłowo przygotować siebie i innych do występowania przed kamerą. [U3]
 U12 [5/5] U14 [3/5] U15 [4/5]
Posiada umiejętność analizy efektywności działań komunikacyjnych w social media. [U4]
 U03 [4/5]
Posiada wiedzę o teoretycznych aspektach pracy rzecznika prasowego. [W1]
 W06 [4/5] W08 [3/5]
Ma uporządkowaną wiedzę na temat sposobu kreowania wizerunku instytucji w mediach tradycyjnych i Internecie. [W2]
 W02 [3/5]
Zna podstawowe zasady współpracy między rzecznikiem prasowym a środowiskiem dziennikarskim., również w aspekcie etycznym. [W3]
 W08 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [1] 30 Description [a03] 
Explanation/clarification [a05] 
Activating method – discussion / debate [b04] 
Screen presentation [c07] 
Working with another teaching tool [d03] 
Self-education [f01] 
Individual work with a text [f02]  		course work U1 U2 U3 U4 W1 W2 W3
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Undertaking, on one’s own initiative and individually, activities aimed at expanding the scope or depth of the teaching content, also beyond the walls of the University [e01] Activities complementary to the classes
a set of activities undertaken independently and on the student's own initiative, aimed at expanding the depth and scope of knowledge and skills, their revision and repetition, retention or verification, also activities carried outside the university, e.g., in a culture promoting or educational institution, a laboratory, in the open air, etc.; also self-education
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)