Badania rynkowe i marketingowe Field of study: Human Resource Management in Organisation
Programme code: W3-N1ZZ23.2023

Module name: Badania rynkowe i marketingowe
Module code: W3-ZZ-N1-BRIM
Programme code: W3-N1ZZ23.2023
Semester:
  • winter semester 2025/2026
  • winter semester 2024/2025
Language of instruction: Polish
Form of verification: course work
ECTS credits: 2
Purpose and description of the content of education:
Celem przedmiotu jest zapoznanie studentów z procedurą projektowania badań marketingowych i rynkowych, w szczególności z wykorzystywanymi w tym obszarze metodami i technikami badawczymi. Studenci poznają zasady konstrukcji narzędzi badawczych, a także zapoznają się z najważniejszymi obszarami badań rynkowych i marketingowych.
List of modules that must be completed before starting this module (if necessary): Wprowadzenie do badań społecznych [W3-ZZ-N1-WDBS]
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
jest przygotowany do pracy w zespole, doskonali swoje kompetencje komunikacyjne, ma świadomość konieczności komplementarnego podziału zadań w zakresie planowania procesu badawczego [K01]
 K01 [5/5] K04 [4/5]
potrafi dokonać weryfikacji, analizy i interpretacji materiału badawczego [U01]
 U04 [5/5] U08 [4/5]
potrafi zaplanować i zrealizować badania rynkowe lub marketingowe zgodnie z algorytmem procesu badawczego [U02]
 U01 [5/5] U03 [5/5]
zna istotę, obszary i mechanizmy badań rynku, a także zasady projektowania i prowadzenia badań marketingowych i rynkowych, ze szczególnym uwzględnieniem metod i technik stosowanych do realizacji tego typu badań [W01]
 W05 [5/5] W06 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
workshop [01] 18 Description [a03] 
Activating method – discussion / debate [b04] 
Production exercise – workshop [e02] 
Conceptual work [f03]  		course work K01 U01 U02 W01
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Consulting the schedule [b03] Consulting the curriculum and the organization of classes
getting acquainted with the class schedule, possibly in the presence of the year tutor, in order to optimize participation in classes, including those supplementary to the core subjects listed in the pursued study programme
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Development of a corrective action plan as well as supplementary/corrective tasks [d02] Consulting the results of the verification of learning outcomes
reviewing and selecting tasks and activities enabling the elimination of errors indicated by the academic teacher, their verification or correction resulting in completing the task with at least the minimum passing grade
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)