Promotion in Urban Space Field of study: Cultural Studies
Programme code: W1-N2KU19.2023

Module name: Promotion in Urban Space
Module code: W1-KU-N2-PwPM04
Programme code: W1-N2KU19.2023
Semester:
  • summer semester 2025/2026
  • summer semester 2024/2025
Language of instruction: depending on the choice
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The aim of the module is to expand your knowledge of promotion in urban space. The student learns about the communication strategies of various communication actors with consideration of the specifics of marketing discourse, including marketing in the media.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
correctly identifies and resolves professional dilemmas, including perceiving and analysing the contexts necessary for interpreting communicative image behaviour [K_01]
 W1-K02SN_K01 [4/5]
has the ability to critically analyse and substantively argue in discussions about contemporary image and marketing communication [U_01]
 W1-K02SN_U06 [5/5]
has structured, in-depth knowledge, including terminology, theories and practices of communication and marketing strategies [W_01]
 W1-K02SN_W01 [5/5]
knows and understands advanced methods of analysing and interpreting public and private communication issues and their correlation with personal, institutional and corporate image communication [W_02]
 W1-K02SN_W04 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KU-K] 10 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07]  		course work K_01 U_01 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)