Poetics of advertising Field of study: Creative Writing
Programme code: W1-S1PI19.2023

Module name: Poetics of advertising
Module code: 02-PI-S1-PR
Programme code: W1-S1PI19.2023
Semester:
  • summer semester 2026/2027
  • summer semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
Zajęcia mają na celu: 1. przygotowanie do analizy i interpretacji reklamy jako tekstu współczesnej kultury. Reklama przedstawiona zostaje nie tylko jako forma perswazji, ale także jako zjawisko językowe wraz z towarzyszącą mu poetyką obrazu, ruchu i dźwięku. 2. Umożliwić studentowi zdobycie kompetencji w zakresie kompozycyjnej analizy praktyki reklamowej w różnych jej przejawach i formach oraz zdobywa narzędzia ułatwiające taką analizę. 3. Ułatwić zrozumienie pracy projektowej oraz podstawowych reguł rynkowych w gospodarce (reklama jako efekt sprzedaży, dysonans zakupowy, cele reklamy itd.)
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
rozumie podstawową terminologię z zakresu poetyki reklamy [PR_1]
 K_W03 [1/5] K_U02 [1/5]
potrafi analizować reklamę jako tekst współczesnej kultury [PR_2]
 K_W06 [1/5] K_U01 [1/5]
potrafi przedstawić spójną interpretację reklamy z wykorzystaniem kontekstów kulturowych [PR_3]
 K_W06 [1/5] K_U06 [1/5]
posiada umiejętność oceny i interpretacji reklam we współczesnej kulturze [PR_4]
 K_W03 [1/5] K_U02 [1/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
practical classes [PR_fns_1] 30 Explanation/clarification [a05] 
Problem-based lecture [b01] 
Activating methods: a case study [b07] 
Activating method – peer learning [b08] 
Activating method – flipped classroom [b09] 
Screen presentation [c07] 
Working with another teaching tool [d03] 
Creation/production – creative workshop [e03] 
Project scheduling [e04] 
Observation [e06] 
Conceptual work [f03]  		course work PR_1 PR_2 PR_3 PR_4
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)