Image Communication Field of study: Cultural Studies
Programme code: W1-N1KU19.2023

Module name: Image Communication
Module code: W1-KU-N1-KWZ04
Programme code: W1-N1KU19.2023
Semester:
  • summer semester 2025/2026
  • summer semester 2024/2025
Language of instruction: depending on the choice
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The aim of the module is to familiarise you with the concepts of integrated marketing communication. The student learns the relevant concepts in this field, becomes familiar with information managemen and the operation of image communication during a crisis situation, learns the process of creating an image campaign strategy, analyses the activities and impact of image communication on institutions and people.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
correctly identifies and resolves professional dilemmas, in particular those aspects related to image communication [K_01]
 W1-K01SN_K01 [4/5]
is able to argue logically, coherently and factually in discussions and debates using familiar approaches to image communication and to formulate conclusions both individually and in group work [U_01]
 W1-K01SN_U06 [4/5]
is able to prioritise appropriately the achievement of a task defined by him or her or by others in relation to image communication [U_02]
 W1-K01SN_U13 [4/5]
is aware of the complex nature of language and its complexity and historical variation in visionary communication, and is aware of the multiplicity of languages of different cultural domains and arts areas [W_01]
 W1-K01SN_W07 [5/5]
has knowledge of the social functioning of human beings; the role, place, status, position, prestige and their social dynamics and the role of image communication in shaping them [W_02]
 W1-K01SN_W12 [4/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [W1-KU-K] 20 Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
Screen presentation [c07] 
Individual work with a text [f02]  		course work K_01 U_01 U_02 W_01 W_02
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)