Media and promotion in culture Field of study: Socio-cultural Animation with Cultural Education
Programme code: W6-S1AE19.2023

Module name: Media and promotion in culture
Module code: W6-ASKEK-S1-MEDIAPRO
Programme code: W6-S1AE19.2023
Semester:
  • winter semester 2026/2027
  • winter semester 2025/2026
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The module media and promotion in culture aims to familiarize students with the methods of promoting cultural activities and sensitize them to the specificity of the conditions regarding the values and challenges of promotion in the media. The set of issues concerns the practical aspects of the functioning of the media, values and threats, including ethical problems. The module may contain elements of creating a marketing strategy for activities in the area of culture.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
the student responsibly applies knowledge of mass communication to cultural promotion activities, taking into account the need to update knowledge and the importance of social, cultural and ethical contexts [K01]
 ASKEK_K05 [2/5]
the student has the skills to design and carry out promotional activities in culture using the available means of mass communication, taking into account ethical and economic challenges [U01]
 ASKEK_U01 [2/5] ASKEK_U02 [2/5] ASKEK_U06 [3/5]
the student has knowledge in the field of understanding, designing and carrying out promotional activities in culture using the available means of mass communication. The student has knowledge of the media as well as ethical and economic challenges [W01]
 ASKEK_W04 [2/5] ASKEK_W06 [3/5] ASKEK_W08 [1/5] ASKEK_W09 [2/5] ASKEK_W10 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
discussion classes [fs_1] 30 Description [a03] 
Explanation/clarification [a05] 
Lecture-discussion [b02] 
Activating method – discussion / debate [b04] 
Activating methods: a case study [b07] 
SWOT analysis [b10] 
Screen presentation [c07] 
Individual work with a text [f02]  		course work K01 U01 W01
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Search for materials and review activities necessary for class participation [a01] Preparation for classes
reviewing literature, documentation, tools and materials as well as the specifics of the syllabus and the range of activities indicated in it as required for full participation in classes
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Verification / adjustment / discussion of syllabus provisions [b02] Consulting the curriculum and the organization of classes
consulting the content of the syllabus, possibly in the presence of the year tutor or members of the class group, and, if necessary, reassessing the provisions concerning special conditions for class participation, e.g., space and time requirements, technical and other requirements, including conditions for participation in classes outside the walls of the university, classes organized in blocks, organized online, etc.
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Development of a corrective action plan as well as supplementary/corrective tasks [d02] Consulting the results of the verification of learning outcomes
reviewing and selecting tasks and activities enabling the elimination of errors indicated by the academic teacher, their verification or correction resulting in completing the task with at least the minimum passing grade
Undertaking, on one’s own initiative and individually, activities aimed at expanding the scope or depth of the teaching content, also beyond the walls of the University [e01] Activities complementary to the classes
a set of activities undertaken independently and on the student's own initiative, aimed at expanding the depth and scope of knowledge and skills, their revision and repetition, retention or verification, also activities carried outside the university, e.g., in a culture promoting or educational institution, a laboratory, in the open air, etc.; also self-education
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)