Social Media Marketing Field of study: Political and Public Counselling
Programme code: W3-S1DP19.2023

Module name: Social Media Marketing
Module code: W3-DP-S1-SMM
Programme code: W3-S1DP19.2023
Semester:
  • summer semester 2024/2025
  • summer semester 2023/2024
Language of instruction: Polish
Form of verification: course work
ECTS credits: 3
Purpose and description of the content of education:
The aim of the course is to provide knowledge and skills in the field of marketing activities on the Internet and the use of social media, in accordance with the expectations of organizations in the era of electronic economy. During the classes, students will be familiarized with the characteristics of selected social media platforms, learn to design a strategy for marketing campaigns in social media, analyze competition, define target groups for marketing activities and marketing personas. They will learn how to define marketing goals and what metrics to use to verify them. Great emphasis will be placed on content marketing, designing marketing materials and creating eye-catching content based on storytelling and the most effective copywriting methods. The student learns to create content in a conscious way, and only such content has a chance to effectively achieve the intended goals and reach the right group of recipients. In the case of building content, it is not so much direct sales that is important as creating an engaged community around a brand or a specific idea and building human 2 human relationships. Thanks to this, the student will learn to better construct his message based on the value of the product/service/idea, as well as to take into account the recipient's perspective to a greater extent.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
Student is ready to actively participate in public life, including in teams initiating social, political and civic activities, guided by the principles of entrepreneurship and political marketing, based on the competences acquired during Social Media Marketing classes, including conducting marketing activities on the Internet, learning copywriting , the language of persuasion and storytelling. [K01]
 DP_1_K03 [4/5]
Student will be albe to use his knowledge to design strategies for marketing campaigns in social media, analyze competition, define target groups for marketing activities and marketing personas. He will be able to define marketing goals and apply specific measures to verify them. [U01]
 DP_1_U01 [4/5]
Student, by choosing the right marketing methods, will be able to communicate effectively with the environment and create engaging content in social media, as well as design marketing materials. For effective communication, he will be able to consciously use content marketing, copywriting and storytelling in the scope of the content he creates. The student will be able to better construct his message based on the value of the product/service/idea, as well as to take into account the perspective of the addressee of the message to a greater extent. [U02]
 DP_1_U02 [4/5]
Student knows and understands the ways of using social media, in accordance with the expectations of organizations in the era of electronic economy. [W01]
 DP_1_W01 [4/5] DP_1_W02 [3/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
laboratory classes [SMM_1] 30 Formal lecture/ course-related lecture [a01] 
Explanation/clarification [a05] 
Activating method – discussion / debate [b04] 
Screen presentation [c07] 
Working with a computer [d01] 
Creation/production – creative workshop [e03] 
Individual work with a text [f02] 
Conceptual work [f03]  		course work K01 U01 U02 W01
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Developing practical skills [a03] Preparation for classes
activities involving the repetition, refinement and consolidation of practical skills, including those developed during previous classes or new skills necessary for the implementation of subsequent elements of the curriculum (as preparation for class participation)
Consulting materials complementary to those indicated in the syllabus [a04] Preparation for classes
agreeing on materials complementary to those indicated in the syllabus, supporting the implementation of tasks resulting from or necessary for class participation
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Implementation of an individual or group assignment necessary for course/phase/examination completion [c03] Preparation for verification of learning outcomes
a set of activities aimed at performing an assigned task, to be executed out of class, as an obligatory phase/element of the verification of the learning outcomes assigned to the course
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)