Elements of marketing in business Field of study: Eastern Slavonic Studies
Programme code: W1-S1FW23.2023

Module name: Elements of marketing in business
Module code: W1-FWS1-JB-EMB02
Programme code: W1-S1FW23.2023
Semester: summer semester 2023/2024
Language of instruction: Polish
Form of verification: course work
ECTS credits: 1
Purpose and description of the content of education:
Moduł ma na celu wprowadzenie podstawowych pojęć z zakresu marketingu. Osoby studiujące zdobywają wiedzę dotyczącą budowania relacji między przedsiębiorstwem a klientem, w tym z uwzględnieniem specyfiki rynku obszaru rosyjskojęzycznego, oraz uczą się kreatywnie wykorzystywać poznaną wiedzę w praktyce.
List of modules that must be completed before starting this module (if necessary): not applicable
Learning outcome of the module Codes of the learning outcomes of the programme to which the learning outcome of the module is related [level of competence: scale 1-5]
zna terminologię ogólną i szczegółową z zakresu marketingu [FWS1-JB-EMB02_1]
 K_W02 [1/5]
potrafi wyszukiwać, analizować, oceniać, selekcjonować i użytkować informacje dotyczące instrumentów i narzędzi marketingowych w działalności gospodarczej, w tym z uwzględnieniem specyfiki rynku obszaru rosyjskojęzycznego [FWS1-JB-EMB02_2]
 K_U02 [1/5]
potrafi formułować i wyrażać własne poglądy, sądy krytyczne i idee, argumentować z wykorzystaniem poglądów innych autorów oraz formułować wnioski na tematy dotyczące marketingu [FWS1-JB-EMB02_3]
 K_U05 [1/5]
Form of teaching Number of hours Methods of conducting classes Assessment of the learning outcomes Learning outcomes
practical classes [FWS1-JB-EMB02_c] 15 Description [a03] 
Lecture-discussion [b02] 
Activating method – flipped classroom [b09] 
Working with a programmed textbook [d02]  		course work FWS1-JB-EMB02_1 FWS1-JB-EMB02_2 FWS1-JB-EMB02_3
The student's work, apart from participation in classes, includes in particular:
Name Category Description
Literature reading / analysis of source materials [a02] Preparation for classes
reading the literature indicated in the syllabus; reviewing, organizing, analyzing and selecting source materials to be used in class
Production/preparation of tools, materials or documentation necessary for class participation [a05] Preparation for classes
developing, preparing and assessing the usefulness of tools and materials (e.g. aids, scenarios, research tools, equipment, etc.) to be employed in class or as an aid when preparing for classes
Getting acquainted with the syllabus content [b01] Consulting the curriculum and the organization of classes
reading through the syllabus and getting acquainted with its content
Determining the stages of task implementation contributing to the verification of learning outcomes [c01] Preparation for verification of learning outcomes
devising a task implementation strategy embracing the division of content, the range of activities, implementation time and/or the method(s) of obtaining the necessary materials and tools, etc.
Studying the literature used in and the materials produced in class [c02] Preparation for verification of learning outcomes
exploring the studied content, inquiring, considering, assimilating, interpreting it, or organizing knowledge obtained from the literature, documentation, instructions, scenarios, etc., used in class as well as from the notes or other materials/artifacts made in class
Analysis of the corrective feedback provided by the academic teacher on the results of the verification of learning outcomes [d01] Consulting the results of the verification of learning outcomes
reading through the academic teacher’s comments, assessments and opinions on the implementation of the task aimed at checking the level of the achieved learning outcomes
Attachments
Module description (PDF)
Information concerning module syllabuses might be changed during studies.
Syllabuses (USOSweb)
Semester Module Language of instruction
(no information given)